Apple event tomorrow at 10:00AM BST / 5:00AM EDT, set your alarms (really!)

Europeans have been waiting in constant anticipation since June 29th to hear when and in what form their version of the iPhone will take. The rumors pretty much revolve around which carriers in which regions will get the phone, with a hint of speculation about a 3G update in HSDPA and UMTS rife Europe. Will Apple give us what we all want, or are we looking at the same ol' locked EDGE phone, this time with three or more different equivalents of AT&T? Or will Apple throw a fast one on us all and announce one more thing? Tomorrow morning -- or evening, or afternoon -- we'll be there to find out.

Go here and bookmark this page, it's where the action takes place in London tomorrow morning.

11:00PM - Hawaii (September 17th)
2:00AM - Pacific
3:00AM - Mountain
4:00AM - Central
5:00AM - Eastern
10:00AM - London
11:00AM - Paris
6:00PM - Tokyo

Got any more timezones / comments / predictions? Now's the time to let loose in the comments. Of course, you can still opt out of all this Apple news by checking this link.

Update: Woops! We changed the URL slightly for the date -- we're working on an automatic forward, or you can re-bookmark above.

[haracas @ Sep 17th 2007 11:03AM]

Any chance you'll hand out that iPhone in the giveaway now?
Poor peeps like me in Asia are suffering from severe gadget cravings.

[risingsonn @ Sep 17th 2007 11:04AM]

iHype

[Adam @ Sep 17th 2007 11:06AM]

All I care about from Apple is a 17" Macbook Pro with an LED screen. I guess this isn't going to be an announcement for that though. :(

[Who cares @ Sep 17th 2007 11:08AM]

Anyone else getting sick of these events happening every 10 minutes? I think engadget should create an a new site called engadgetapple.com. I dont know but i dont think im the only constant engadget visitor who doesnt give 2 craps about what Apple is doing. Why am i saying this? Because engadget seems to cover EVERY event and spam the front page with shit about it, please create a new engadget apple site.

[Steve Butler @ Sep 17th 2007 11:19AM]

If you don't want Apple news you can opt out with the RSS feeds and if you don't like the way Engadget rolls why not emigrate to gizmodo [spit]

[L @ Sep 17th 2007 11:29AM]

Gizmodo is even worse...so, not an option.

But I REALLY think a more Apple stuff should be posted on TUAW/Engadget Mobile instead of the main Engadget page - just yesterday, all 5 (!) Breaking News links were iPhone this iPhone that. Nobody needs 3 Breaking News about "Yeah, it's unlocked", "Yeah, it's unlocked, sort of" and "Yeah, it's unlocked, but you gotta pay for it".

Seriously. Don't tell me I can just use a Apple free RSS feed - I do like Apple news, but sometimes, ONE daily post that gets updated with time should be sufficient to replace 10 ones...

Just take a look at the tag cloud in the right column...should get you thinking...

[slug @ Sep 17th 2007 11:29AM]

Couldnt have said it better myself!!

Put up, or shut up!!

[Jake @ Sep 17th 2007 11:36AM]

I like the name iGadget.

Seriously I agree. I am sick of seeing apple news every 3 posts. It gets old.

/news flash...Steve just took a crap!

[Scott @ Sep 17th 2007 12:36PM]

Another news flash. Engadget puts out a web site for your enjoyment! You DON'T have to read it!

Why should they have to conform their web site, and what they want to report on, to what a few people think? Oh wait, they offered you an alternative!

http://www.engadget.com/2007/06/20/tired-of-iphone-and-or-apple-news-on-engadget/

And I'll even be generous, it's probably a more than just a few people but seriously, if you don't like seeing so much apple junk, opt out of the rss feeds, send in more interesting tips on stories engadget could cover, or my favorite, shut up.

[Jake @ Sep 17th 2007 2:30PM]

@Scott

Wow...a page for RSS feeds or some shitty pipe...What great options we have!

When they can offer the main site apple free then I will be happy. I don't use some RSS feed mess. I just want the normal site free of this Apple shit.

Nice try though.

[Jake @ Sep 17th 2007 2:33PM]

@Scott

To add to my last...Even the RSS page doesn't match the main page.

You sir fail.

[josh hunt @ Sep 17th 2007 8:06PM]

@Jake

Like Scott said, this website is for entertainment etc.
It is not a news source/publication, it is a BLOG.

If you don't like it, simply don't come here. OR use the RSS feeds.

If you dont like both, then just move on and get over it.

[Mikey @ Sep 17th 2007 11:10AM]

I really hope Stevie unleashed the witunes for us iPhoners soon! Maybe tomorrow? Wouldn't that be nice.

[Larry @ Sep 17th 2007 11:11AM]

I have my bets placed for a complete unlocked GSM / High Speed Iphone. BYOC (Bring your own carrier)

Larry

[gilatrout @ Sep 17th 2007 11:16AM]

Anything less would be anti-competitive and the EU kinda frowns on that. Not that Apple is anti-competitive or anything.

[John @ Sep 17th 2007 11:11AM]

Sydney/Melbourne/Brisbane - 7pm

Adelaide/Darwin - 6.30pm

Perth - 5pm

Oh, and I'd like a 16gb 3G iPhone please! :)

[ThirstyFerret @ Sep 17th 2007 11:18AM]

I'll second the 3G. Let's hope it's all good.

[Geoffrey Sperl @ Sep 17th 2007 11:12AM]

London? On a Tuesday? Definitely iPhone for Europe... but as it's a Tuesday (new music on iTMS day, essentially) I wonder if we will see the Beatles. Anyone know if Paul and Ringo are in the UK right now?

That would make sense. The Beatles on iTunes news might have overshadowed the new iPods, but they won't overshadow the iPhone for Europe.

Hmmmmmmm....

[Neil @ Sep 17th 2007 11:19AM]

Paul is certainly in the UK. He's presenting an hour long show on Radio 1 this evening.

[I really dont care either @ Sep 17th 2007 11:21AM]

I agree with who "Cares" im sick of this apple crap popping up every 10 minutes on this site. I have an Ipod but I dont stroke my dick everytime i hear Apple is coming out with something new. Im seriously getting sick of this shit as much as the original guy talking about this subject.

[Steve Butler @ Sep 17th 2007 11:26AM]

It would be soooo funny if, following all this speculation, this just turned out to be some crappy UK style event where some Apple 'genius' is just showing the press the iPod touch properly for the UK or something like that

[slug @ Sep 17th 2007 11:33AM]

iPhone UK :) without the 2 year contract :P

[Vasilis @ Sep 17th 2007 11:56AM]

Well 18 months sounds just the same to me, let alone that since it is exclusive, and since it sounds like Apple is taking a huge chunk off of O2s revenue, it will probably be restricted to 30£+ plans if not more. On top of that the UK does not have the early termination of contract policy that the US does. You gotta stick with the plan for 18 months not a day less.

iPhone+02=no business from me...

[chezzo @ Sep 17th 2007 12:20PM]

Did I miss the announcement about iPhone with O2 for the UK? Or did Engadget *shock horror* miss a piece of Apple news?

I read about it in the Guardian this morning... apparently O2 is pretty pissed off about the iPod Touch, as Apple didn't inform them that a phoneless iPhone was going to be released when they made the deal.

[WOO!! @ Sep 17th 2007 11:39AM]

I speculate that Apple will be annoucing something that is absolutely and totally cool. Also Steve will say "amazing" and "boom" possibly "amazing boom". Also, I believe I will be drooling over whatever is going to be annouced.

=)

[patric @ Sep 17th 2007 11:42AM]

i love apple as much as the next person. but there's no way, I'm waking up at two in the morning for a event that doesn't even have to do with the united states.

[josh hunt @ Sep 18th 2007 11:14PM]

lol @ typical selfish American brat

[Kory @ Sep 17th 2007 11:42AM]

The correct time for Hawaii, (assuming that the Pacific is correct :) is not 11:00PM, it's midnight or 12:00am.

12:00AM - Hawaii
1:00AM - Alaska
2:00AM - Pacific
3:00AM - Mountain

[Michael @ Sep 17th 2007 11:47AM]

Remember when it was cool to only hate Microsoft? Big Brother and all that? Well guess what chumps? You apple fan boys are cheering for the NEW BIG BROTHER = APPLE.
When the new democratic president is elected maybe we can add the " i " prefix to the name of our country.
Jeez you guys - think for yourselves already. iPods are super awesome tools, just not for me. It took DAYS for me to do enough research to figure that out.
Crap now I want an iPhone...cuz its shiny.
Dangit now I'm a fanboy - I drank the Kool-aid and now I want to spoon hug Steve Jobs.

[Van Daniel @ Sep 17th 2007 10:54PM]

You, sir, are an idiot.

[Dax @ Sep 17th 2007 11:55AM]

If you hate all of the Apple news, then stop reading this site!! Go to CNET and read about all the crap you want!!-

[Beats @ Sep 17th 2007 12:12PM]

I'm getting really sick of people whining about too many Apple posts. News is news, if you dont want to read it.......DON'T. Frankly, I think It's refreshing that a company like Apple can come out with so many new products (hardware and software) so regularly.

[qwertying @ Sep 17th 2007 12:00PM]

I went into an O2 shop today just for a browse and 99% sure that they were getting the iPhone, then I look over at the managers desk and see a file-a-fax with the picture of the iPhone on it before I had a chance to take a picture one of the shop assistants started talking to me, we had a long chat and then he said...

"as well as all the speculation and evidence we both know of, there is also a meeting for all O2 shops in the UK an hour before the Apple one, I wonder what its about! Seriously O2 are stupid at hiding a secret, nothing compared to AT&T!"

[Dan Vallance @ Sep 17th 2007 12:01PM]

http://www.phones2udirect.co.uk/Products/type/phones/ProductID/7817/Apple-iPhone.asp

Who knows what going to happen!

[Roberto @ Sep 17th 2007 12:41PM]

If they announce 3G iPhones in Europe, I already see the herds of non-Europeans lining up to snatch these precious phones, just to bring them back home, unlock them, and let the old iPhone gather dust in the nighttable.

[js @ Sep 17th 2007 12:54PM]

It's going to be another price drop.

[steven Haskayne @ Sep 17th 2007 12:55PM]

Is Steve Jobs actually going to grace the UK with his presence? Surely not?

[Fraser Drew @ Sep 17th 2007 1:05PM]

2 things :
1) i live in the UK, but prefer US anouncements, as i can watch them live (5pm, after school)
2) some have said there is no option to get out of the contract. There normally IS, it;s just well hidden in T&C's. The operators change little things all the time, and if they do, you normally have a fortnight to opt out! best clause in any contract!!

[Maniacal MVP @ Sep 17th 2007 2:02PM]

I think tomorrow will be a bit of a let down.

I'm thinking a combined iPod Touch and iPhone launch with the expected carriers, UK - O2, France - Orange, Germany - T-Mobile. No 3G, no El Jobso, no Beetles.

Thailand - 5pm

And I'm sick of people whining about too many Apple posts. Jesus Christ, I'm an MVP and a die hard Microsoft 'fanboy' for my sins and if I can deal with them, so can you.

[Tom @ Sep 17th 2007 2:08PM]

Why is the press conference at 10.00am and then the opening at 4.00pm? Doesn't this suggest that they will actually release it tomorrow?

[Bryn @ Sep 17th 2007 2:34PM]

i cant tell you what it is as none of the staff know. All i know is that we arnt aloud in untill 3pm :(

[Alexander Newton @ Sep 17th 2007 3:09PM]

i reckon that apple is going to release an unlocked iphone.......its the only explanation that i can give for the title of their invite

[wslcrew @ Sep 17th 2007 4:33PM]

New info on OS-X would be nice...

[Byron @ Sep 17th 2007 5:07PM]

iPhone and Beatles

[Andrew @ Sep 17th 2007 5:13PM]

I'm really hoping Apple will release the Wi-Fi iTunes for the iPhone tomorrow. That or an update on Leopard. Preferably the Wi-Fi iTunes Store. With podcasts. Mmmmm. Podcasts.

[rento @ Sep 17th 2007 6:39PM]

iHype.. it will sell, always does. Still not my kind of phone. N95 rules!

[kevin @ Sep 17th 2007 7:16PM]

plleeaasee imac price drop or something that'll affect us.

[Nintendolinky @ Sep 17th 2007 8:18PM]

For many gadget geeks it is the most exciting piece of technology yet to emerge from Apple. Less than three months after its release in America prompted a flurry of sales and spread panic among competitors, and less than a fortnight after the launch of the sixth-generation iPod Touch, the iPhone is launched in Britain today.

Steve Jobs, Apple's founder and CEO, has announced that Apple's first mobile telephone will be distributed on the O2 network at branches of The Carphone Warehouse nationwide. The iPhone, with its video-messaging, wi-fi connectivity and touch-screen features, was first released in the US on 29 June and soon became the most talked-about handset in the world, selling more than a million units in its first two months.

The phone has all the standard functions of mobile technology currently available in the UK, but also includes the unique features of Apple's iPod, a digital music player. It can play music downloaded from the internet, has an in-built camera, can play television shows and films, and allows users to browse the internet and check email.

Today's launch is part of a concerted attempt by Apple to break into the European mobile phone market. The iPhone, which will also be sold by Orange in France and T-Mobile in Germany, is expected to go on sale almost immediately, and industry experts predict that it will be priced initially at £269 ($399), the same as the iPod Touch is being sold for on Amazon. More than 270,000 were sold in the first 30 hours of its release in America, where some Apple fanatics queued for more than five days in anticipation. Not all were pleased, however, by a price cut that sees the 8GB machine on sale at a huge reduction on the initial price of $599. After widely publicised online protests threatened to damage Apple's reputation, Mr Jobs wrote an open letter to customers, offering a $100 rebate to those who had paid the higher price.

There was some speculation yesterday that O2 had paid too high a price for exclusive rights to the franchise in Britain, with rumours that they would be forced to give Apple up to 40 per cent of revenues from use of the iPhone and an agreed margin on the retail price. Apple is thought to have demanded that the iPhone be sold through The Carphone Warehouse because of fears that O2 did not have a sufficiently large presence in the UK.

A further source of concern for O2 will be the release on 5 September of the iPod Touch. The sixth generation of the iPod will be available in the UK before Christmas, and some experts are warning that the similarities between it and the iPhone will dampen demand for the new product. The two machines both have touch-screen and wi-fi capabilities, and are almost identical in size.

Vodafone had been expected to win exclusive rights to market the iPhone, but O2 poached the business at the last minute. The deal was finally secured after Mr Jobs received a visit from Cesar Alierta, the boss of Telefonica, which bought O2 two years ago

[Nintendolinky @ Sep 17th 2007 8:20PM]

I work For Carphone warehouse and this is from the guardian newspaper a UK newspaper release date 18th september 2007

[gayu @ Sep 18th 2007 1:44AM]

no its UK's turn to enjoy the iPhone my guess is it will be 399 pounds. there is this other website also covering the event
www.techztalk.com