Not content to let the real Zune action steal the day, Chinese manufacturer Huiying is bringing the generic social to you with the HY-658, a $27 flash player that's rocking a 2.4-inch screen, SD memory expansion, AVI, WMA, MP3, and WAV support, and a striking resemblance to a certain brown wonder. Just to keep things even, Huiying ripped a little something from Apple's playbook as well: the players features a non-standard 2.5mm headphone jack, meaning your existing buds won't work with it. Hooray for equal-opportunity KIRFing!

[Via PMP Today]

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