When they say "competition's good," they obviously meant "competition means cheap HD DVD players": Wal-Mart's $198 Toshiba HD-A2 has been copied by Circuit City, which is now selling the same player for $197.99 online. Add it to your cart, and see for yourself. As one tipster said, with deals like this popping up this early, signs are looking good for one helluva Black Friday.

[Thanks to everyone that sent this in!]

AT&T targets a more mature audience with new plan