Don't look now, but it seems that three rivals in the UK have found enough love in their hearts (or promise for profitability) to team up for the good of the consumer. Reportedly, the BBC, ITV and Channel 4 will be joining hands in order to deliver an on-demand service that hopes to "bring together hundreds of hours of television programs in one place" -- a collaborative effort once known as Project Kangaroo. Of course, the grand idea still has to be approved by the BBC Trust and other broadcasters' boards, and an official name for the service still has to be thought up, but at least the wheels are apparently turning, right? We're hearing that content from the trio will be available for "free download, streaming, rental and purchase via the internet, with expansion onto other platforms planned," and just in case you were curious, the iPlayer, ITV's catch-up service and Channel 4oD will indeed coexist with the new aggregator. Hang tight UK, the to-be-named service is set to go live sometime next year should things pan out nicely.

[Via Yahoo / Reuters]

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BBC, ITV and Channel 4 team up for on-demand service