Sony shooting for PS3 profitability in '08 (duh)
By Christopher Grant 
posted January 8th 2008 1:41PM
posted January 8th 2008 1:41PM
It's no secret that Sony was subsidizing your PlayStation 3 experience to the tune of some several hundred dollars per console and it should come as no surprise that they're not looking to do so forever. While those numbers have undoubtedly come down since the console's late '06 launch, PlayStation head honcho Kaz Hirai told a CES audience that they're looking "to get to the positive side of the equation as quickly as possible" (read: make money). While we let out a collective "Duh," Kaz clarifies that they're hoping fiscal '08 will be the year of profitability. The biggest cost offenders they'll need to address: those pricey Cell and RSX chips. And to think, one day, they'll crunch the whole beast down into a tiny, affordable, and profitable package.
They are really starting to annoy me - here in the UK I was ready go happily go out and buy a 60GB PS3 then they take them off the shelves! I am now stuck with a 40GB chromeless, card-slot-less and hard-drive-space-2.5"offebay-needing PS3!
Not chromeless, Not chromeless. Got the same problem too, not that bad actually but wanted the games (Motorstorm and Resistance).
Still cant figure why there aint not ps3 store for cyprus
Not chromeless, Not chromeless. Got the same problem too, not that bad actually but wanted the games (Motorstorm and Resistance).
Still cant figure why there aint not ps3 store for cyprus
Does this mean that the PS3 will go UP in price. Or does it mean that they will be taking out some features or chips in side it?? Just wondering because I have not bought one yet and if they are gonna go UP in price or Down in features then I either have to hurry, or not get one.
it means Sony is looking for a way to cut costs by decreasing manufacturing expenses rather than by taking parts out.
cost will come down eventually as more people will purchase a ps3, help offset the cost of those R&D. Plus, Sony will get big profit on BR license royalties.
Even PS2, nowadays, they are still selling at a loss.
start buy switchin to 3.5"
by -smacks self
switching -idiot
"tiny, affordable, and profitable package" is what I'm waiting for. Like a ps3 slim or something. Hopefully it will come in the next few years.
Hey Sony, here is a tip for you... get some games!
I don't forsee the PS3 coming in first for this generation of consoles, they will most likely be fighting not to be third. Can't ride of coat tails forever...
You mean, get some games in 1080i/p resolution!
Weren't parts already taken out of the PS3 when they eliminated the PS2-on-a-chip? My PS3 plays PS2 games via software conversion instead of hardware.
:-/ I don't know what Sony's plan is. They've downgraded the system, cut the price, and they're still losing money. You're running out of options!
SONY has NO KILLER APTS yet.
While 360 has Gears of War, Halo and some others...PS3 doesn't have any brand exclusives worth buying the console just to play.
I knew 360 would have a great library but the main games I bought it for were GoW, Quake4, C&C 3, Rainbow 6 Vegas.
Resistance Fall of Man doesn't hold my attention after playing a sea of FPS games.
HAZE doesn't excite me enough to run out and spend $400 for the system.
SONY Knows they can't live on ported games forever (CoD4, Bioshock, Assassin's Creed, etc) so they are hoping Metal Gear Solid 4 helps them but, it would be thoroughly stupid to base your future on just one game. Perhaps if Warhawk had been more than a Battlefield clone and Twisted Metal been released in some form, PS3 sales might be doing better.
For now, its just a low priced Blu Ray player with webtv built in.
I'm waiting for Dual Shock 3 to be packaged.
Killer "app", perhaps?
Killzone 2, Home, Little Big Planet, Metal Gear Solid 4, future titles like God of War 3, Tekken Gran Turismo... and then there's the 3rd party titles.
Yep, I'll probably be picking up a PS3 this year. Perhaps when it comes with DualShock 3 as standard. And they come to their senses and reintro PS2 compatibility through firmware update or similar.
God of War 3, MEtal Gear Solid 4 and Gran Turismo will definately help PS3 move consoles. But I think what hurts PS3 more than anything is that for the first time, a Grand Theft Auto won't be offered exclusively for the PS at the game's launch after GTA3.
I think sony would have been better off keeping the 60gb one around and then making other models that take things out. Everyone I talk to has told me that if I was going to get a PS3, I should track down a 60 gb and if I need more space, just upgrade the HDD. The reason for the 60 is because it has a better Blu-ray player and of course, full backwards compatibility.
Uhhh, samething with Microsoft and the Xbox360—they lose money per 360 sold as well. It's a marketing strategy called a loss leader.
http://www.gamedaily.com/articles/features/bach-xbox-business-profitable-next-year/70371/?biz=1
would have bought it if they have the voice thing during game play. PS3 looks so much nicer than my xbox
they do.