Simmer down, NFL fans -- we're talking real football here, so we'd recommend hoping a flight to Europe if you're interested in taking advantage of this. Reportedly, Bluepod Media has inked exclusive BT marketing rights with a bevy of Premiership football clubs including Blackburn Rovers, Birmingham City, West Ham, Portsmouth and Wigan Athletic (among others). The deal was worked out after successful trials at Portsmouth and Birmingham City, and going forward, Bluepod will be working with third-parties to "create and distribute branded content to football fans within all stadiums on match days." Best of all, said content will be offered up to attendees gratis, while brand owners will be shelling out cash on a per download basis. Don't worry, dear Americans, you can always order up a hot dog from the comfort of your Safeco Field seat with your DS -- how's that for a consolation prize?

[Via IntoMobile, image courtesy of Hobo Tread]

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Bluepod Media brings Bluetooth to football stadiums