The idea with the LG box is that it's just a DVD player with Netflix built in. It's not another STB. If you're gonna buy a DVD player anyway, you may as well get one with Netflix streaming.
That's why they said this would be the first of many such announcements. They're hoping this becomes something of a standard feature in future DVD players. (As a Netflix investor, I hope so too.)
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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It's about time.
Re: console partnership, I'd love to hear what company they go with. The LG box has potential, but I don't want another stinkin' STB.
The idea with the LG box is that it's just a DVD player with Netflix built in. It's not another STB. If you're gonna buy a DVD player anyway, you may as well get one with Netflix streaming.
That's why they said this would be the first of many such announcements. They're hoping this becomes something of a standard feature in future DVD players. (As a Netflix investor, I hope so too.)
Who doesn't have a DVD player though? (Well, I just play DVDs through my 360.)