The idea with the LG box is that it's just a DVD player with Netflix built in. It's not another STB. If you're gonna buy a DVD player anyway, you may as well get one with Netflix streaming.
That's why they said this would be the first of many such announcements. They're hoping this becomes something of a standard feature in future DVD players. (As a Netflix investor, I hope so too.)
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The idea with the LG box is that it's just a DVD player with Netflix built in. It's not another STB. If you're gonna buy a DVD player anyway, you may as well get one with Netflix streaming.
That's why they said this would be the first of many such announcements. They're hoping this becomes something of a standard feature in future DVD players. (As a Netflix investor, I hope so too.)