We had an inkling that the format war was soon to be over when Warner announced
it was going Blu-ray just before CES and HD DVD canceled its press conference
, but we didn't realize how quickly things would come to an abrupt end
. It looks like Toshiba CEO Atsutoshi Nishida was decisive in ending the battle, telling the Wall Street Journal that HD DVD didn't stand a chance after Warner left, and that if HD DVD wasn't "going to win then we had to pull out, especially since consumers were already asking for a single standard." That's interesting, especially since Toshiba issued all those jilted-lover press releases
as former partners defected and continued to waffle for another month or so
and even air a Super Bowl ad
, but we suppose PR people can't go running around saying things like "One has to take calculated risks in business, but it's also important to switch gears immediately if you think your decision was wrong," like the CEO can. Of course, the CEO probably shouldn't be saying Toshiba's upconverting DVD players are so good "consumers won't be able to tell the difference from HD DVD images" either, but give the man a break -- he's still in mourning.