GameStop will no longer stock or sell the Zune, citing weak sales and a poor fit with its "product mix". Despite recent positive sales numbers
and only weeks short of Microsoft's launch of games for Zune
, Microsoft's player will no longer be found at the gaming retail giant. The decision came about a month ago, and sales will continue at Gamestop.com until stock is depleted. Adam Sohn, director of Zune marketing, confirmed the announcement this afternoon by not denying it:
"We have a set of great retail partnerships that give Zune a strong presence at retail including Best Buy, Target, Walmart, and others. We will continue to invest in deep retail partnerships, and have seen good momentum online and at retail over the last few months including a great response to our recent Spring Update. We're looking forward to a continued strong presence at retail with our partners."
We can't help but thinking better Xbox integration could've gone a long way, but perhaps it was just never meant to be.