J Allard, previously of Veep stature, has been elevated to the position of CXO (Chief eXperience Officer) and CTO of Microsoft's Entertainment and Devices Division. That puts the man synonymous with the Zune, Xbox, and once questionable, 80's style in charge of "the technical architecture and user experiences related to products and services of the Entertainment and Devices (E&D) division." He's also cracking the whip on the E&D's "incubation team" responsible for scouting out new opportunities for the division. You know, like the Zune Phone, Xbox 360 with Blu-ray, and Microsoft Surface Sphere. Thus making him the most important man inside Microsoft... from our perspective anyway.

[via Xbox 360 Fanboy]

PS3 firmware 2.40 update coming tomorrow