'Round these parts, we prefer to read the fine print first, so it should be noted that none other than Macrovision -- you know, the firm that purchased the now-cracked
BD+ DRM scheme for $45 million
last year -- financed this here study. According to poll results from US and UK consumers, around 1 in 3 individuals admitted to "making copies of pre-recorded DVDs in the past 6 months, up over a quarter from the previous year's study." Predictably, males aged 18 to 24 were most likely to wear an eye patch and own a DVD burner (if you catch our drift), and while revenue loss due to illegal copying is certainly a valid concern, researchers did find that 62% of American respondents (and 49% in the UK) were duping flicks they already owned. Arrr!
[Image courtesy of George Dillon