For better or worse,
targeted advertising isn't going
anywhere. Seemingly, it's not getting any more
discrete, either. NEC's Digital Signage Solution combines a camera, a large display and a
FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine "gender, generation and other attributes" of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That's all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?
[Image courtesy of
NEC]
posted Jul 22nd 2008 12:19PM
The robots have the power to differentiate between us!
We're SO screwed.
Minority Report anyone?
I wonder what it would think of Pat...
Thanks, now I got that friggin' jingle in my head...
"...... a ma'am or a sir, accepts him or her...."
Wouldn't this be horribly insulting to a person if it guessed their gender wrong?
you don't live in San Francisco, do you?
couldn't they make the camera a little more discreet?
Nice post,but please.... "discrete" means "separate and distinct"; "discreet" means "subtle or confidential". Sheesh.
Hello, Mister Yamamoto!
May I only get ads that star Jennifer Aniston, please?
Wow, that is one WIDEscreen TV!
So what's up with that Dual Screen PSP?
Disgusting advertising.
ha.. i heard lots of self-righteous tripe on NPR this morning about how networks are studying brain waves now for targeted advertising
another reason i only pay for commercial-free content (read: netflix)
ummmmmmmmmmmmmm, well, if you give me free information in the form of a custom advertisement, that's enough reason for me to stop and interact.
idea-bot 9000