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Microsoft envisions invasive approach to targeted advertising

Darren Murph
July 31, 2007
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Not that getting all up in our proverbial grills in order to provide specialized advertising is a new concept or anything, but Microsoft in particular has been on the warpath of late in this very realm. On the heels of a similar ad-based patent application comes documentation that reveals plans to use "biometric sensors, cameras, remote controls, or other accessories" to detect and identify an individual before doling out targeted plugs. Yes, this certainly does insinuate that your television would be watching you just as often as you viewed it, but unless it becomes lawful to stuff monitoring devices into our homes for the benefit of marketers, we'll consider ourselves safe -- for the time being.

[Via TechDirt]



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