Netflix taketh away, and Netflix giveth. Netflix is about to taketh once more (this time from your wallet), with CEO Reed Hastings noting on a recent conference call that the promised Blu-ray premium would be instituted "very shortly." Specifics weren't mentioned, but we are hearing that the new pricing will be applied across its entire subscriber base "based on how the tests go." Hastings did note that BD rentals still make up a "very low" percentage of rentals, but of course, that will obviously change as time progresses. Any guesses as to how much said "premium" will be?

[Image courtesy of WorkItMom, thanks Dan]

HDTV Listings for July 26, 2008