Now that the Zune's most vocal (and deranged) proponent has apparently jumped ship, Microsoft is looking for some other method of gaining market share. The most recent report on reinvigorating the portable media player has Redmond execs looking low and high at talent agencies and production companies in hopes of "licensing exclusive original video programming." According to Richard Winn, director of entertainment development at Zune, the company is searching for "non-conventional programming that can capitalize on the device's social networking platform." Details are unsurprisingly scant at the moment, but Winn also noted that the outfit was looking for something that "iTunes or any competing service" couldn't provide. We hear Vongo's going for a song... just sayin'.

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Microsoft scouting exclusive video content for Zune