Lining up nicely with most (but not all) of what we've been hearing, the Wall Street Journal is spouting off about some "people familiar with the matter" who are claiming that the Android-christening Dream will go on sale late in the month of October. What's more, these same folks say that we can expect a formal announcement about the worst kept secret in Seattle on September 23, though exact pricing is yet to be determined. That would leave about a month for anticipation -- "Dream Fever," if you will -- to build to a nice, rolling boil, which is important considering rumors that HTC looks to push somewhere between 600,000 and 700,000 Dreams before the year's out. Assuming the sticker shock is kept to a minimum, there's only one question left to be answered: white, black, or brown?

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T-Mobile to sell Dream starting late October, sez WSJ