Just over a month after the Insignia NS-BRDVD Blu-ray player fell to $229.99, Best Buy has now reduced it $30 further in order to compete with all those other recently reduced rivals. Best of all, the big box retailer is still throwing in that $100 coupon book for use on BD movies from Disney, Touchstone and Miramax, and even though there's no Profile 2.0, all the bare essentials are here. The best part of this news, however, isn't that we're seeing yet another sub-$200 Blu-ray player -- it's that this thing now has a real chance of being stickered at $150 or less on Black Friday. Gimme, gimme.

[Thanks to everyone who sent this in]