Anyone remotely familiar with the KURO brand knows that with it comes the expectation of awesomeness (and a large price tag), and the question on everyone's mind has been: will the KURO LCD line live up to the name? According to TrustedReview's critique of the 37-inch KRL-37V, the answer is a resounding "yes." The reviewers put together five long-winded pages detailing the ins and outs of this here set, but in general, they found that it produced better pictures than most other LCDs on the market today, and that's saying something. Sure, it wasn't without its flaws -- there were occurrences where odd color tones popped up in SD footage, black levels weren't astonishing and the viewing angles weren't the greatest -- but the colors in HD were simply terrific. 'Tis a shame we North Americans will have to wait until sometime next year before we can even have a look for ourselves, but those in Europe may want to give this one some serious attention.