Cowon hacks prices on practically every PMP it makes
Cowon already lowered the primary barrier to entry on its PMP line once this year, but evidently that wasn't enough. In order to entice prospective buyers to go ahead and snag that Cowon-branded player they've been on the fence about, the outfit has taken a sling blade to the stickers of the F2, D2, I7, Q5W, A3 and U5, leaving just the O2 as-is. The cuts aren't exactly small beans either, with discounts ranging from $10 to $70 off of MSRP. For the full list of new and old prices, hop on past the break.
| Model | Item title | Model# | NEW MSRP | OLD MSRP |
| F2 | iAUDIO F2 4GB Black | F2-4096BL | $79.99 | $109.99 |
| D2 | COWON D2 4GB Black | D2-4096BL | $139.99 | $159.99 |
| COWON D2 4GB White | D2-4096WH | $139.99 | $159.99 | |
| COWON D2 4GB Red | D2-4096RD | $139.99 | $159.99 | |
| COWON D2 8GB Black | D2-08BL | $159.99 | $189.99 | |
| COWON D2 8GB White | D2-08WH | $159.99 | $189.99 | |
| COWON D2 16GB Black | D2-16BL | $199.99 | $229.99 | |
| I7 | iAUDIO 7 4GB Silver | I7-04SL | $99.99 | $119.99 |
| iAUDIO 7 8GB Red | I7-08RD | $119.99 | $149.99 | |
| iAUDIO 7 16GB Red | I7-16RD | $159.99 | $189.99 | |
| Q5W | COWON Q5 40GB Dark Navy | Q5W-40DN | $439.99 | $489.99 |
| COWON Q5 60GB Dark Navy | Q5W-60DN | $469.99 | $529.99 | |
| COWON Q5W 60GB Dark Navy with GPS Cradle | Q5W-60DN-CR | $589.99 | $659.99 | |
| COWON Q5W 80GB Dark Navy | Q5W-80DN | $499.99 | $569.99 | |
| COWON GPS cradle for Q5 | AQ5CR | $159.99 | $169.99 | |
| A3 | COWON A3 30GB Silver | A3-30SL | $299.99 | $329.99 |
| COWON A3 60GB Silver | A3-60SL | $319.99 | $369.99 | |
| COWON A3 80GB Silver | A3-80SL | $349.99 | $409.99 | |
| U5 | COWON U5 8GB Black and Silver | U5-08BS | $109.99 | $129.99 |
| O2 | COWON O2 8GB White | O2-08WH | $219.99 | N/A |
| COWON O2 16GB Black | O2-16BL | $249.99 | N/A | |
| COWON O2 32GB White | O2-32WH | $299.99 | N/A |


















The F2,U5 and I7 look like crap anyway... $49.99
I think they look pretty. Except the F2.
Hey at least they support UNICODE. Wish I could say the same about the Zune!
Hey engadget, You might want to resize your Cowon price list, Its messing with breaking news and featured stories
How do you not have a wide-screen?
I wouldn't mind the Q5W.
Ive been eyeing the q5w ever since it was announced but the price is still a bit much considering the reviews. I mean why would I spend that when I could just get a wind or eepc for much less and have way more functionality. Sure its a little smaller than a nettop but I guess it depends on what you want to do with it.
The Q5W is a piece of garbage at any price and also, the cut in price doesn't nearly make up for having to actually interface with their tech support or deal with returns of a faulty device, which happens....Alot. Cowon customer support is the worst there is and you can read all about how much of a piece of junk the Q5W is at the iaudiophile forums.
Once again, Cowon sucks...period...
Everyone knows you have no shame iEye.
d2 still the #1 mp3 player out there. i want one but i imagine in the uk these '$ sweeping price cuts' mean prices will escalate to a price hike of 50%
They still don't get it.
In order to increase their sales, they should definately drop the D2 price to the Nano's price.
That way lil kids will be like: "Hey, the D2 is priced the same, but it actually has a larger screen."
Right now, every kid on the block is still buying the ''''''awesome"" Ipod Nano's, because they're so darn cheap.
To say nothing of ADVERTISING...
Wouldn't by that logic mean Sandisk products like the Fuze, which in some aspects is better than the Nano and priced lower do better than the Nano? As the other person said advertising is the key.
One thing to remember is that the D2 has a broken shuffle functionality. If you're a shuffle-music listener, you're in for some bad times ala songs 'shuffling' from one familiar song to another one again and again.
I need to get a new MP3 player for my sister, can someone suggest one? I was thinking of getting the 8GB iriver Spinn or one of the Cowons. Also drag & drop is one of the things i'm looking for.
Every Cowon supports drag and drop. I still have an older Cowon U2 and I've dropped it so many times, I don't even worry when it bounces off concrete. They're great little players and they can pretty much eat up any format they're given, unlike iPods, which require you to sync with iTunes and convert, convert, convert.
Hopefully the S9 gets a price drop too from whatever it was going to come out as...speaking of which, when is it out?
How can you drop the price of something without a price?
This looks like it would be a great product but the price range is a bit high for me with what it will do and when would it come out?
mid/late november...
but after the "failed" firmware on the O2 maybe Cowon is gonna wait until they get the S9 done right....