As the NFL
gobbles up even more market share in the United States, it follows logic to see the next big
in-home entertainment push
side with it in order to garner attention. With every company and its third subsidiary twice removed trying to shove 3D
into the home, we'd say starting with the NFL is a brilliant move. In a closed-to-the-public "proof of concept" demonstration, next week's matchup between the San Diego Chargers and the Oakland Raiders will air live in 3D
to select theaters in Los Angeles, New York and Boston. Third-dimension mainstays 3ality Digital
will play critical roles in the delivery, though it remains unclear what exactly the NFL and 3D backers in general plan to do afterwards. If you'll recall, this isn't the first pro sporting event
this year that was beamed in 3D to nearby theaters, but we can't think of anything more appealing than 300-pound gentleman crushing each other just inches from your retinas.