What a difference a few months makes -- just about $69 -- back in September
, Memorex rolled out its MVBD-2510
(pictured) at $269, but the follow-up MVBD-2520 will show up this summer at $200. The inclusion of Profile 2.0 on this unit is good to see, but holding back the Dolby TrueHD and DST-HD MA to bitstream output spoils some of the fun, especially compared to what we're seeing
at the same price point from VIZIO. That $200 figure is MSRP, so expect street prices to duck lower still. Based on what we're seeing, Blu-ray player prices won't be a valid excuse for failure in the marketplace come this time next year.