Right, so we're pretty stoked about having one more option in the sub-$300 Blu-ray deck club, but the lack of Profile 2.0 (which is only the latest, most up-to-date Profile, you know) is a real bummer. That aside, the BonusView-enabled MVBD-2510 doesn't seem like a half bad attempt from Memorex. It features audio decoding for Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution along with Master Audio bitstream output. You'll also find 5.1 analog audio outputs, a white LED display and a few brushed metal accents to jazz it up externally. Look for it this November beside a whole host of new Memorex cleaning supplies.