iPod / iPhone CES pavilion sells out in record time, quadruples to include Mac products -- goodbye, Macworld?
By Nilay Patel 
posted January 29th 2009 12:57PM
posted January 29th 2009 12:57PM
P.S.- Regardless of what happens, we still think it's really unlikely that Apple itself comes to CES -- why would it ever want to share the spotlight?
2010 INTERNATIONAL CES iLOUNGE PAVILION SELLS OUT IN RECORD TIME; SPACE QUADRUPLED TO ACCOMMODATE CUSTOMER DEMAND
2010 CES iLounge Pavilion to Feature Largest Display of iPod, iPhone and Mac Technologies in Show History
Arlington, Va., January 29, 2009 – The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion, a unified iPod®, Phone® and Mac® exhibition area at the 2010 International CES®, has quadrupled in size since its official launch last week. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will feature manufacturers and retailers of iPod and iPhone accessories, related products and services, and based on requests from vendors, will now grow to include leading Mac developers and retailers as well. Owned and produced by CEA, the 2010 International CES, the world's largest tradeshow for consumer technology, is scheduled for January 7-10, 2010 in Las Vegas, Nevada.
"We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES," said Karen Chupka, senior vice president, events and conferences, CEA. "In fact, the original space allocated for the pavilion sold out in less than one week – a CES show record - and we've quadrupled the space to accommodate the overwhelming demand. This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies."
"Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES," said Jeremy Horwitz, editor-in-chief, iLounge. "Whether they're showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they'll find the world's largest audience at this great new pavilion."
The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space which sold out in the first week following the launch, has increased to 18,000 net square feet. Exhibiting companies in the 2010 CES iLounge Pavilion, which will be housed in the Las Vegas Convention Center, South Hall 2, include Griffin Technology, Mobis Technology, Pro Clip USA, Scosche, Incase Designs, Incipio Technologies, iSkin and GelaSkins.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.
goodbye macworld..
@iEye
I
Is it OK that I have no idea what iEye's talking about?
I mean, is that alright? Cos I haven't got a clue.
Na Na Na Na. Na Na Na Na. Hey Hey Hey. Good bye :)
iLowRanked
@iEye....WTF are you taking medically? Can I have one?
There is some common misconceptions about MacWorld that need to be cleared up.
1) First of all, MacWorld is not run by Apple. MacWorld is run by International Data Group, which owns the magazine of the same name. Apple just gave their keynote there, but it has nothing to do with the actual operation of the Expo.
2) This move will not hurt Apple (pulling out of MacWorld), actually it's going to strengthen them. Apple wants to break out of the cycle it's created where expectation of new product announcements in January causes a slump in December/holiday sales. There's also a clear negative stock price impact pre- and post- expo.
3) Pulling out of MacWorld does not mean that Apple is going to stop having Keynotes, it just means that the Keynotes will come when the products are ready, instead of months in advance. Less time between announcements and product releases means that competitors will have less time to copy Apple and get to market with competing products. Imagine what would have happened it Apple had announced the iPhone and then released it the following month.
@PAC
Dude - are you speaking yourself? No one else seems to be confused.
But I am glad that you and yourself are finally on board with what everyone else has known for, like, EVER.
paul.... nobody thought that. But at least this shows you have a grasp on reality in some areas at least.
Guess you guys haven't read some of the comments below.
I can picture the tumbleweed rolling around the Macworld showroom floor now.
iYawn
iAgree
iLOL
I For All
and All for one
no it's a joke about e3 turning into e for all which was a disast
you know what never mind
I hate Apple but this is good news.
Apple is coming "down" to the level of other computer companies. First step towards dying (hope it does soon).
From most of the comments on Engadget, I'll assume you have a problem not with Apple themselves, but with what you perceive to be the conceited "average" Apple user.
In which case, you're a moron. People like that don't actually exist outside of your minds. Even people like iEye and Flashpoint only do it for the attention - nobody actually believes the kinds of things people like you think they do. People who believe the stereotype fuel people to become like that by always putting them on the defensive.
The one point that deserves specific attention is that the mac community idolises Steve Jobs. It's boloney (I can't believe I need to explain it). People who align themselves to using Apple products respect him because he's done an awful lot to keep the company afloat. He rescued it from the brink of bankruptcy in the 90s and has taken it to become possibly the most profitable tech company, meaning Apple can keep making products. We respect his business acumen and product vision, but it's nothing close to idolatry.
good response KarlW
Ugh... @KarlW
You sir are an idiot.
Engadget has a habit of being that over conceited Apple fanboy thus propagating this very stereo type. Apple couldn't make a toilet role dispenser without it being cover 5 times over and praised for its beauty on this site. Yet tons of very interesting and oh so sexy computer components and devices go completely unnoticed. Just look at stuff like the iPhone Nano it is a vapor, a fume, a piece of bad photoshop, but it has had several postings including rumors of its existence and flat out denials of it. In fact some "gadgets" get less coverage than the fake Apple gadgets.
Then you take a look at all the devices that Engadget calls crap such as several of the MIDs and UMPCs that have rolled through this site. People in the comments section disagree with the article wishing that they were available in the states so they could purchase them. It seems unless it has that bitten out fruit logo on it it's crap.
No, I don't hate Apple I hate that perceived arrogance that goes with it. 10 Years ago or so pre-iPod era they were just another company trying to get people to pay attention to them.
As a Mac user, I can confidently say that those lunatic zealot Mac users do in fact exist, and it's one of the reasons I stopped going to Mac-centric message boards.
17,500 sq ft will be dedicated to chargers and iHomes that won't be compatable with the generation that's released in the middle of 2010. 500 sq ft will be dedicated to a giant steve jobs blow up doll.
This happens because Steve Jobs is no more for the conference. And because no one inside apple could replace him when it comes to presentation in a smooth way.
This is the end of macworld. This is a bad image for apple product lol
I remember a comment on these forums recently when somebody asked why every new phone was compared to the iPhone.
This is why. Like it or loathe it, nobody can deny that it has serious momentum behind it, and sales figures indicate that it's dragging the Mac platform in to the spotlight with it.
Apple's played a masterstroke. You might not like their products, or have some hatred against the mythical ultra-conceited Apple user, but you have to admit that from a business perspective, they are extremely clever.
Who at Macworld pissed el Jobso off? I think its sad when companies abandon their grass roots. I for one think Apple is showing very poor judgement here.
Didn't they already announce this year's MacWorld was the last one ever??
I think "Macworld" should consider becoming a "Section" of CES instead of an entirely separate convention. Not only would this lower the costs for the Macworld show but it would allow them to remain.
Not to mention this would allow people who attend Macworld to spend time at CES and Vice Versa, it's really a win win.
This changes nothing. As far as i'm concerned, "iLounge booth" is code for 18000 sq. feet of iPod accessories and that sort of shite. No serious Mac software house will attend CES as long as Macworld exists(in any shape or form). Just look at the exhibitor list.
And Apple will never show at CES, regardless of "sharing the spotlight". Such an act will just be the biggest "fuck you" ever directed at the Mac community. I'm sure ditching MW works well for Apple, but they have no interest in alienating their users.
Look at them! the mac fanboys! poke 'em with a stick and watch 'em squirm!
LOL, I'm fan boy I spose, I have a Mac Pro and a MBP, but no iPhone (hate em, Go PRE!)
your comment still made me chuckle, maybe we can all get along ....someday.
The naivete of these posters is simply amusing. MacWorld is dead or soon will be without Apple.
The funny part of this story is that CES will now be a bane for many exhibitors. Despite the fact that Apple will not attend CES directly, the Apple brand name alone will steal the thunder at CES with this new Apple centric pavilion.
Now the worse case scenario has occurred for companies like MS the "me too" company of the tech industry. Once again Apple takes the limelight, even in a indirect manner. What a cunning tactical move by Apple.
@Jubei
Really, Apple will dominate CES? Lets look at it, what if the Apple products had been at CES this year? Would Apple have dominated or been buried by the Palm Pre?
Apple won't go to CES because there is a huge chance that they will barely get noticed. The year the iPhone was announced they would have been the main topic, but not this year or last year. Could Apple have competed for attention from the PS3 announcement, or Pre announcement, or other huge annoucements of years past? Better question, would they have even wanted to try?
CES is way to big to dominate, actually it is just way to big. It is the single biggest event in Las Vegas every single year.
Some people are stupid, watch the keynote, it explains in plain simple english why they are not attending Macworld. Basically they get more visitors to the Mac stores in a day that is equaled to serveral Macworlds. It makes perfect sense to me, why spend a ton of money at a trade show to show products to reporters when you can show those products to buying costumers daily in your store.
We're supposed to care about this why?
a) I can't attend CES because I'm not going to fake being a company like people used to do for E3. It's a trade show - not an exposition and conference. BIG difference.
b) I'm going to get sessions and meet Mac vendors where? All I read is 9 billion iPod/iPhone chargers and related accessories - nothing about what would have been at Macworld.
Apple was always the most popular exhibitor at NAB, til they quit coming. Sure, Sony and a couple others had bigger booths, and some were more crowded (from being TOO SMALL), but Apple's the only one who could draw a thousand people for one product demo.
Sad how Macworld has supported Apple for many years and now Apple gave the knife to them.
Good Job Jobs.
I have no respect for Apple.
Macworld has done these shows for a decade and this is what happens when you bring Apple to the next level... they screw you over.
Serious question.
Does Las Vegas even have the gay prostitute/strip club infrastructure built out that all the people coming from Macworld would require?
Why, are you looking for work?
Banned.
Beat it, worm!
The fun part of digging in Engadget is to read these comments.
You can't STEAL the spotlight unless you share it first.
byebye
byebye