Finding itself in the odd position of selling a suddenly low-end 103-inch 1080p plasma, Panasonic has responded by cutting the price of the professional model TH-103PF10UK by $20,000 to a mere $50,000. Despite waiting over two years to move to a much more reasonable, mass market price the company has racked up over 6,000 installs of the model, with displays starring at the Democratic National Convention, as virtual air hockey tables, on NBC's Sunday Night Football and Beijing Olympics studio, TNT's NBA Playoffs set and more. This seems like a good time to mention the display is also capable of being matrixed in a 5 x 5 video wall -- and at these prices, we can't see why anyone wouldn't. Of course, they could just be clearing stock to bring out the 150-inch behemoth or a more home oriented TH-103PZ800 model Stateside, so weigh your options carefully.

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