It was probably only a matter of time: Dell -- a company that's been
churning out some
pretty wildly (and attractively) designed laptops of late -- has just rolled out a new website especially for the ladies. Called "Della," the site presents a shopping experience that is presumably less manish and annoying than good ole' Dell proper -- with lots of photos of women lounging around at the beach, drinking coffee, and browsin' the 'net in small groups on beautifully matched neutral-toned furniture sets. The site looks pretty slick, and while we can't really take issue with that, we
do find it a bit disconcerting that they mention "finding recipes," "counting calories," and blissing out to "guided meditations" on the Tech Tips page.
Tech Tips!? Then again, we didn't find any references to shoe shopping, so you know: whatever.
posted May 11th 2009 3:52PM
This website is ridiculous. Why would you sell laptops to Women when everybody knows their place is in the home?
You might just get rated below anything we have ever seen for simply forgetting the "/s" at the end of that comment.
Or in front of the stove.
Or scrubbing the bathtub.
Or folding the laundry.
Or cooking a meal.
Or not driving well.
That's all I have. Note the non use of /s. Not everyone has to be politically correct all the time. @Templarian: It's okay to laugh every once in a while.
there are no women online.
It's a tarp.
Best laugh I had all day.
Thanks.
I agree!
My home happens to be a fishing vessel. Which I own, pilot, repair and enjoy.
I do love lounging on the beach. HAHAHA When I am not flying my plane to ORL to deliver some delicious grouper or tilefish.
Yeah, I guess I belong in front of the stove after all.
This thread has potential. Legen.....wiat for it....dairy!
@jr2k, if it makes a difference I rated him up not down for the laugh. lol.
(also the driving thing isn't a joke)
Please.
A womans place is to keep men in line, on track and grounded.
A mans place is ..........at our beck & call !
We're lucky it's not our job to keep you grounded, in your case it would clearly be quite difficult. ;)
@Patent Pending
Online: Where men are men, women are men, and children are FBI agents...
@Templarian: Then well played good sir, well played.
& to pay our bills and take us shopping ;)
templarian, you seem to forget that the majority of users of this blog are:
a) male
b) often felt disregarded by women
lols this is funny:0
Great idea actually, kudos to Dell for inadvertently teaching men how to wash dishes.
Nice.
A link to driving lessons would help.
lol +1
The fact that there are no comments from women complaining about this yet shows that there is definitely a market for this site...
-1 I'm woman & I'm complaining.
I hate to break it to all of you, but we are the better drivers.
The number of men involved in traffic accidents is larger than the number of women
Men are more likely to speed
Men are more likely to drive drunk.....
@Just some girl
[Citation needed]
Men only get in accidents when there are women in the way.
Yeah, women get in fewer total accidents, but if you look at it per mile driven, women get in more accidents.
5.2 accidents per million miles driven for men versus 5.7 per million miles driven for women.
@some guy
your source?
Women are worse drivers than men. It was a woman that made a U turn with a red left arrow (from the right left turn lane). Not only that, but instead of turning into the closest lane she cut across the entire 3 lane highway to then turn right into Costco. I also noticed the baby in the back seat because she ran me off the road on to the shoulder to avoid being hit by her. Only women and people running from the cops drive that crazy.
Also, 14 point turns are definitely a women's thing.
@ some girl
Maybe because there are more men driving :P
thats why in Saudi Arabia we don't women drive,,,
***mistake:
we don't LET women drive,, sorry I typed that too fast lol
@Just some girl
Where's your source? It seems a little odd to make a statement like yours, without a source, and then demand a source from someone else.
@Ryan-
You can find many articles on google.
I can't find any proof on his statistics, which is why I asked.
LOL @ dell
someones trying too hard
DELLAAAAAAAAAAAAAA!!!!!!!!!!
that's exactly what i was thinking!!!!!
http://www.youtube.com/watch?v=qVrU0JNAgqI
What the Hella !!!
What the Hella !!!
When are they coming out with Dello?
Right after Delli - Mega bites to go!
Wait, what? Oh right...it's a joke, isn't it? Isn't it???
how out of touch can a major corporation possibly be? pathetic...if they published something like their "Seven Unexpected Ways a Netbook Can Change Your Life" on their main site they would be hounded off the intertubes....
Next up: Dellz (with a backwords "E") - Just for kidz!
I'm a guy, and yet I count so many different levels of insult here.
Reminds me of the Barbie doll which would complain, "Math is HARD!"
But I hear Math was a nice guy, too.
A true gentleman finishes second.
I immediately thought of Della Reese.
I'll be over next to the toilet :yuck:
I make your mouthpiece obese like Della Reese
Oh, girl in the bottom left, how I yearn for thee. Sure the other three may appear more fun, but you're power-levelling your Ranger.
bwahahahaha!!1
Engadget being slow to report again. :P This site has been online for a while now. Wonder what's next - Dellga? Dell for gays. Configure your rainbow colored laptops here complete with rainbow Vista themes and rainbow backgrounds. :P
lame engadget, my reply was for decoy above...
"Oh, girl in the bottom left, how I yearn for thee. Sure the other three may appear more fun, but you're power-levelling your Ranger."
kurt's comment was dumb.
Brilliant, brilliant marketing idea.
Dell recommends Windows Vista® Home Premium.
http://www.youtube.com/watch?v=vubYloIzCg0
It had to be linked...
Hey, DELLA!
Awww, crap, I didn't read it carefully. I'ma go hide in a corner now. :(
Ridiculous, but love the headline.
hella weird
Hmm...next a website for men where included uses for a new laptop are : Watching streaming porn, sports, checking score updates, blogging about your woman etc etc...This is unreal. If Dell had setup a website like this for men, womens groups would be screaming.
If I were to take that sceen as an indicator of the target audience, then I would have to proclaim: "NO FAT CHICKS!"
A woman can be at any place she wants to be. I absolutely loathe the idea of standing there, washing dishes, and cooking. I do understand that many women are the stereotypical housewifes, but I am not one of them, and never plan to become one.
There are things that guys can do better than girls, and there are also things girls can do better than guys. It works both ways.
you're right, I can do sports, math, computers, etc.. better
and you can do grammar, dishes, laundry, cooking, etc.. better
I think there's a perception that women are more tech-phobic than men are and also don't see a clear benefit to getting a laptop. Now that dell has handily highlighted counting calories and getting housekeeping tips, surely the women will be running to the stores with credit card in hand!
Your site is amazing! Nope, not as cute as my netbook. Amazing.
I didn't see the benefit to a laptop until I got one and realized I could use it lying down. Until that point, I was going "but I can't upgrade a laptop like I can a desktop. Why would I want a computer that I can't tear apart and replace pieces to upgrade?"
Also, I can't find a login link on here. How'd you guys get avatars?
Tech Tips:
1. Don't drink coffee over your laptop!!
(Unless, of course, you took the Complete Care package.)
This is funny as "Guitar Hero for Girls", yet it's real. Heh.
http://www.youtube.com/watch?v=qptvCqtMg_o
at present there is only one program available for it, which is the lipstick color chart, but there are plans for more.
How about men? I suppose men don't like aesthetics ......I guess women are the top buyers from Dell..........all the men here prefer to build their gadgets by hand.....eh? yeah???
Unnecessary, sexist and worst of all cheesy laptops.
If you girls want style buy a macbook ;) efficient, nice interface, dependable and very sexy.
Troll softer.
Jeez, why not just call it "Dellette" and be done with it!
Dudette, you're gettin' a Dell.
Dizzell- The new budget laptop brand from Dell that is "hot, fresh, and pimpin", geared towards the African American community.
Available at a Wal Mart near you.
My favorite unexpected way a netbook can change my life is number 4. You can get organized, "make lists, and send yourself remembers ". Mmm remembers..
lolsexist?
That "girly" site irks me to no end. Just because I'm a woman doesn't mean I choose a computer by how cute it is. Cuteness is only factor number 3, the other two are price and "Can it play Crysis?"
bump can it play crysis up and then you got it.
Offensive to both men and women. We're not so different, you know. We certainly do not need separate Men's and Women's computer sales sites.
Where is the site to teach them how to use it?
Women aren't that stupid. They won't be fooled by this campaign. It's just outer beauty - inside, it's still fucking Windows Vista.
when you are not in a wheelchair, you assume every last wheelchair or cripple joke will cause hurt feelings to the person in the wheelchair, until you are in one, and you really don't care, and still laugh at the same jokes, and realize it was never all that big a deal. when you enter into a relationship, you realize that many of the female typicalities are true, and there is a good reason for them being there in the first place, and you laugh and it's not a big deal. long story short, there is only one good reason for an engadget writer to feign sensitivity over all women.
While marketing to women is a good strategy... marketing to women by assuming they are stereotypical idiots is a BAD idea. Women who want cute, will find cute. Women who don't are likely to get this nasty churning in the pit of their stomach when they see this site, and then go buy an HP. Or an Apple. Or whatever.
The day I buy a ''Della'', let alone a Dell, is the day I join the Republican party, change my name to Trigella and start sending show reels into Fox in order to get my new show ''How To Be A Good Surrendered Wife'' picked up.
Unless someone discovers how to commandeer the warp time-speed continuum, that day will NEVER.FUCKING.HAPPEN.
Dell. Finding new ways to fucking fail, EVERY.SINGLE.DAY.
''Della''. Are you kidding me?!
A women's place is in the House...
and the Senate.
Any website that recommends Vista
must really hate their customers.
As a woman who uses my computer for mostly programming and gaming, I guess I'll have to go elsewhere for a computer. Plus, none of their laptops match my furniture.
How incredibly insulting. Maybe Dell should pre-load the "Della" with software about makeup and shopping, and include an option to add a little vanity mirror and lipstick holder on the monitor. Oh, wait...I wouldn't use those things because I'm too busy WORKING.
When I'm shopping for my next computer I now WON'T be buying from Dell--a company that blithely trivializes half the population and calls it 'marketing'.
I am a female software engineer. I am currently going to school for a Master's Degree in Computer Science. Words cannot describe how offensive I find this..."Della" website. It is an insult to women everywhere. I have never owned a Dell machine before and nor do I efer intend to. What trash.
*ever :)
You should see the trouble shooting page...."Check to see if the doo-hickey is plugged in. Next look to see if the thingamabob is on. If the whatchamacallit is not making noise, remove high heeled shoe and hit it twice........"
This shows how far behind Dell is. What's next ad's bashing Apple?... I mean c'mon, the last thing women want is to be spoken to like they are airheads who read Cosmo trying to find their unique identity. That is not the role of a technology brand, especially a manufacturing argain discount house like Dell who scream DEALS from the rooftop all day, then tries to get all warm and fuzzy with an experimental site like this. The bottom line Dell is, pick whther you are going to be the sleazy used car salesman or the pleasant easy going brand that redefines peoples technology. By this I mean, you can't change peoples brand perceptions by putting fancy designs on laptops, you have to change the way you do business, how you speak to the customer..the software you provide them can't just be crappy windows vista, it has to be good, laptop colors and designs are a shallow solution to a deep problem that this company has, it has failed to innovate form the inside out of the product. It has no weight with customers, Dell is a brand that people look to when they have $200 to spend and can finance the rest, Apple is a brand that COMMANDS $2000 minimum for there high end products...a huge difference. Apple would ever single out women as lambs and try and speak down to them...try and fancy up laptops by making them small, cute and cuddly. Let's perhaps think differntly, pardon the apple pun about what people want Dell, and whoever is behind this latest blunder of Della should all be fired, every last one of those people who came up with this gender specific culturally ignorant idea.
Best of luck. I will never buy Dell again.
This site is insulting.
And if they want to be patronizing, AT LEAST offer a nice pastel colored LCD instead of all that black or silver. But no...apparently the only hardware a woman needs is her netbook. Yeah, well, this woman right here needs a nice LCD so she doesn't have to lean down to see the screen that's at keyboard height because nobody's gotten around to building a laptop with a retractable screen yet.