It's a truth that many open-minded observers have known for awhile now: Apple rules the roost in the portable media player market, and everyone else is just trying to keep up. Sorry, but it's true. So true, in fact, that SanDisk's own CEO has finally come forward to admit it, recently stating in a Fortune interview that "you can't out-iPod the iPod." And believe us, such a statement probably wasn't easy for Mr. Eli Harari to make. Remember, this is the same fellow that spent boatloads of dough on an "iDon't" anti-iPod campaign back in 2006. 'Course, SanDisk is still a (very distant) second place in the sector, and its flash memory is used in all manners of PMP devices. Still, it's a huge relief to finally hear the mastermind behind slotMusic confess that he doesn't actually believe such gimmicks will put it on a fast track to first place. Then again, crazier things have happened.

[Image courtesy of dnorton]