In a viral marketing move that's sure to draw the fire of Apple
fanboys enthusiasts (probably right here in the comments, if history is any indication), SanDisk has posted a website called "iDon't" that encourages people to flee the closed iPod universe (the "iTatorship," they call it) -- and to pick up a SanDisk
Sansa e200 while they're at it. While we certainly won't go into the pros and cons of each company's products here (mainly for fear of getting flamed), we must say that the iDon't site features little compelling content other than a few cheesy wallpaper downloads and some links to anti-iPod sites, and mostly comes across as sour grapes from
the runner-up in an industry being dominated by a single player. Still, other manufacturers need to do
something in order to gain market share, and R&D is, like, really expensive, so if you can convince a couple of kids to sport t-shirts and buddy icons featuring your propaganda, who knows, maybe a few consumers will bite.
[Via
iLounge forums]
