
The amount of apps in the Windows Phone Marketplace
Microsoft's Windows Phone Marketplace has now reported to have passed 25,000 apps by one site tracking comings and goings within it. (source: WindowsPhoneAppslist, July 2011)

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This is just another rebranding of a cheap Chinese reader. While the build quality is mediocre compared other readers, the main problems with these units is generally the firmware. The original Chinese firmware is generally bad, and Astak don't seem to have many programmers in-house to improve on it. it seem to be a very small company.
Their previous reader was very slow and prone to crash, and since its release all bugs are still not fixed. I would wait for a review before buying this one.
I have the 6" version of the EZreader and you're right - the firmware stinks.
I just installed this firmware
http://www.lbook.com.ua/en/downloads/firmwarev3
It's lightyears ahead. The folders' display is much more readable and it even supports .mobi DRM files. When you first install, the default language is Russian, but you can change this in the settings.