iriver Japan looking to brand its own e-reader?

It's a touch early to truly understand what's going on here, but it looks as if iriver Japan (read: not the same iriver Korea you're used to) is hoping to make a splash in the burgeoning e-reader market by popping out a device of its own. Unfortunately, there doesn't seem to be much innovation going on, as we're pretty certain this is simply a rebadged version of the Netronix reader we spotted about this time last year. Word has it that the unit will handle PDFs and feature a simple joystick control scheme, an SD card slot and compatibility with music files. We'll be keeping a close eye out for any developments, but our gut tells us this thing won't make it far outside of Japan's walls, anyway.