The jury is still out on whether 200 / 240hz motion technology
(last year's prototype pictured above) provided an appreciable difference but that won't stop Samsung from bringing 400 / 480hz (PAL / NTSC standards) LCD HDTVs to IFA 2009 next month. This is the second time
we've heard rumors of a spec bump in motion technology, using black frame insertion instead of more complicated (& expensive) tech
to create new frames from existing ones. LG has already demo'd its 480hz LCDs
and the two will surely race to get a bigger number on store shelves, but we'll need an eye-on before determining if it's an upgrade worth waiting for.