Microsoft delivers OneApp app framework for featurephones
Who said Microsoft's mobile strategy has to be limited to Windows Mobile? Redmond has just announced OneApp, a comprehensive framework for delivering apps on a variety of featurephones -- largely in emerging markets -- where processor horsepower and memory are both at a premium. The solution is deployed in harmony with partners (carriers, primarily) that work to offload app processing and storage into the cloud and keep the on-phone footprint as small as possible (Microsoft is quoting a scant 150K for the OneApp executable itself). At present, OneApp is up and running on South Africa's Blue Label Telecoms where subscribers have access to Windows Live Messenger, Facebook, Twitter, and RSS apps among others; more launches are planned around the world "within the next year" at which point an SDK will be made available to devs who want in. Behind the scenes, the app is based on web standards -- think Palm's webOS -- and is currently compatible with a variety of S60-based Nokias, Sony Ericsson featurephones, and Samsung's U900 Soul. And no, don't worry, this isn't Windows Mobile 7.


















Yes finally. I love developing for the Pre, but can't wait to mess with all of this stuff.
im loving this
Does anyone else remember when COMMAND.COM was like 30k? Man.... back then we all knew what every bit of every file on our computers was for and whether it could be deleted / removed / trimmed safely... :( Part of me misses those days, back before Professor Brian Harvey started yelling "computing time is CHEAP" and "storage space is CHEAP!!" over at Cal...
a chart of this caliber fills me with the hopes and dreams of a better tomorrow. When will the day come that even the poorest of gods children can buy a smart phone in order to contact the ones they left behind when joining the world to become one with society. We must strive together to really push the mobie phone market, hand in hand, microsofts and apples, and oranges too, we can work together for the best network anyone has ever seen, a network of love, and peace, and prosperity for all. please donate to the cause.
Sure, but all people don't need/want a smart phone. This is the reason why this framework is important.
I wish I had an orange phone. It's main function - being delicious. If it made calls, great, though I could go either way.
What everybody WOULD want though, is the Pomegranate phone.
http://www.pomegranatephone.com/
(stupid reply button)
This is smart tech. Why make your phone have the power of a computer when the cloud have 100 times more power?
When you don't want the cloud...or, you know, the people behind it, having your personal pictures and other info.
Also a bummer when you want to use an app and suddenly the cloud isn't there.. I would want my app to be accessible at all times, also when I'm in a plane, submarine or on mars.
@pdvnews
This is intended for people in "emerging markets", meaning 3rd world countries. If you don't have the money to buy a real smart phone, then I doubt you have the money to buy a submarine or go to mars - and even flying on a plane may be out of reach.
You need to design a tool for people, their needs, requirements and abilities, not force a person to work the way a tool works.
Will this work in Zune HD
interesting, i thought OneApp was going to have something to do with Zune and Windows Mobile 7 integration. Turns out it has nothing to do with existing Microsoft platforms and is for emerging-market dumbphones. Oh well, it is the most rapidly growing market by far, this will probably be successful.
It's actually a prophetic name. It's exactly how many apps a given mobile developer will create using this API.
Awesome, these will most likely be on the Zune HD, maybe even by release date.
Highly unlikely. This is saying they're cloud apps, meaning that they'd be unusable without an internet connection. Since the Zune HD doesn't have mobile internet(just wifi) it seems far more likely we'll see actual native apps. Besides, something has to put that Tegra chipset to use.
But MS call applications Programs! They always have called them programs, now they call them 'apps'??!
This looks like it's going to be a java app.
What's the difference between this and Yahoo! Go?
all your base are belong to us.
this is the apple app store killer!
i seriously hope you're kidding
yea it aint that good.
will this work with the zune hd? if so the app's is one of the things i think the new zune needs help with and this looks like a good start
I doubt that people who can not afford a smartphone can afford a data plan.
Emerging markets don't exactly have the same $40 data plans the U.S. has...
I don't want to use my phone only when it's cloudy!
OneApp is a stupid name. Microsoft can be more consistant with their branding; just stick with 'Live'. The Live/Windows/One/ incongruities just gives Microsoft a fractured vibe.
I suggest remening OneCare to LiveCare, One App to LiveApp, WindowsPhone to LivePhone, put Bing back to LiveSearch etc.
OneCare is going away to Microsoft Security Essentials (which might sound better with a Live brand I guess), OneApp isn't necessarily connected to Microsoft's Windows Live services, Windows Phone refers to the Windows experience on the phone (not related to Live), and I haven't been really a fan of the Bing name either, but Live Search hasn't been a really unique brand either.
for Zune HD possibly?
isn't coding for feature phones not really unified? i wasn't aware there was any single unified OS
They mostly use Java/J2ME which is standardized and works pretty well across dumbphone platforms
They could have used a much better name than this. OneApp sounded so much like an integration of Windows Mobile and Zune devices in where they could share apps, games, and such. It may still probably happen of course, but could they not think of a more suitable name? I don't see how 'one' applies to many mobile phones.
UniApp would have been better because of the "universal' characteristics of this applying to many feature phones. Not quite certain if it's ONLY for emerging markets, but this would be highly useful in our own market. Not everyone wants/needs a smartphone OS, but they'd still appreciate access to some nice useful 'apps' that make life more convenient and fun. "Mobile Wallet" sounds good for paying on the go. I'd been hoping Microsoft would invest a little in the dumbphone platform, and it's refreshing to see this.
"largely in emerging markets -- where processor horsepower and memory are both at a premium."
...and HTC land, where they consistently use 2+ year old hardware in their new $350 phones!
I am using Snaptu, that has Facebook, Twitter and Flickr on it, and is free
You can add applications from an app catalog in the application, which is sort of an app store
you can find it at http://www.snaptu.com or http://m.snaptu.com from the phone
They have some videos on Youtube - http://www.youtube.com/user/Moblica