We know Leica's target demographic is decidedly less consumer and more devoted professional photography, but even still, September 9th isn't exactly the most apt timing to maximize press coverage on a next generation camera lineup when your competition of the day will be Apple's annual iPod event and the release of Beatles Rock Band. Still, the urge to make announcements on 9-9-2009 at 9:00AM ET has gotta be too hard to pass up, and possibly not topped until 10:00AM on October 10th of next year. Video teaser after the break; no idea what we're expecting to see from Leica (M8 successor, perhaps?), but we can all but guarantee it won't be priced for mass consumption.

[Via Pocket-Lint]


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Leica to announce new cameras on September 9th, absolute best day to stand out in the headlines