Leica to announce new cameras on September 9th, absolute best day to stand out in the headlines

We know Leica's target demographic is decidedly less consumer and more devoted professional photography, but even still, September 9th isn't exactly the most apt timing to maximize press coverage on a next generation camera lineup when your competition of the day will be Apple's annual iPod event and the release of Beatles Rock Band. Still, the urge to make announcements on 9-9-2009 at 9:00AM ET has gotta be too hard to pass up, and possibly not topped until 10:00AM on October 10th of next year. Video teaser after the break; no idea what we're expecting to see from Leica (M8 successor, perhaps?), but we can all but guarantee it won't be priced for mass consumption.

[Via Pocket-Lint]


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