Video: crooks clean out New Jersey Apple store in 31 impressive seconds
And you thought making off with 39 iPods in 15 seconds was something to behold. After studying said crooks in Utah, a trained team of larcenists headed over to Apple's Sagemore location in Marlton, New Jersey in order to one-up the duo by snagging even more goods in under a minute. As the surveillance shows, a single blunt object decimated the iconic glass doorway and enabled five hyped-up thieves to enter, snag 23 MacBook Pros, 14 iPhones and 9 iPod touches, and head for the hills -- all in just 31 seconds. Look, we aren't trying to glamorize crime or anything, but this is the stuff GTA heists are made of. Head on past the break for a look at the video, and please, don't try to replicate this at your nearest Apple store (without wearing a head-mounted camcorder and hooking us up with the footage, of course).
[Via TUAW, thanks Mike]
[Via TUAW, thanks Mike]























Lolz.
Apple is just going to wirelessly locate all the iphone's and then shut them down. They will all be worthless on the street. These guys are dumb. "Let's steal something with a GPS0tracking system and a new advertised feature that will help them catch us" . When will they ever learn.....
@sacapuntas I hate to be the bearer of bad news but Apple probably can't track those iPhones because MobileMe isn't activated on the in store demo phones. And even if it is, it's trivially easy to insure that the phone can't be tracked; http://news.cnet.com/8301-17939_109-10270273-2.html
They're not planing on using the phones, they're planning on selling them.
and all that security only works on activated devices, which these probably weren't
Yes...white people... *goes off to finish watching leverage season 2*
i dont think they stole these to make money off it.
this whole thing looks like it was entirely for thrill and kudos
or maybe they just hate apple
I just wanna know are all American news stories so dramatized and dumbed down for the masses?
"scooped up merchandise like a holiday shopping spree"
"the spectacular smash and grab. The scene, Apple computer store."
"like pros they bring it shattering down with one strike"
"precision timing"
"skilled practice"
Jesus christ they threw something through a window and ran around picking up computers.
Why the hell didn't they have them secured by Kensington locks?
^ That's what I was wondering. How did they cut through the lock cables so quickly?
Giroro.. as I learned tonight because I had to call AMEX to get approval.. all of the iPhones in the store are activated. I asked they guy if they care if people make calls on them and he said not at all!
@Adderz... unfortunately yes. Every news story is overly dramatic no matter how trivial the topic. It's ridiculous.
Well that's good ole' "Action News" 6. Haven't seen that since like the early '90s and it's exactly the same. Growing up on that made Anchorman actually funny for me.
/South Jersey FTL!!
MobileMe activation doesnt matter. If they have the phones IMEI numbers they can disable the phones. Not sure if iPhones have a IMEI crack yet, but if not, it's easy to brick them.
You stay classy San Diego
Guys! Are you Stupid????
All this stuff soon will be on sale on eBay - and for foreign countries.
So they sell all to other countries - where Mobileme or other stupid stuff doesn't work!
Pablot... They are not secured with lock because they would ruin the Feng Sui of the store.
The real shocker isn't the burglary, it's how American news is dramatized and created as entertainment.
That was one fast raid, But I don't think it will be the last.
Apple doesn't use the Kensington locks in the stores. They instead have each computer connected to an ethernet-esque cable that when unplugged sounds a (very loud) alarm. It certainly works while people are in the store since they have to come over, plug it in, and use a key to disarm it (I've set them off a few times, it can be really touchy if you pick up the computer). The iPods are just secured to the tables with a cable that is attached to the back of the iPods/iPhones with what is pretty much extra sticky 3M double sided tape.
Where was Paul A. Chapel?
@Newone
"If they have the phones IMEI numbers they can disable the phones"
Um, no! There needs to be an EIR in place for that to happen and as far as I know there are NONE in North America... The Operators on this side of the pond need to get of there asses and make it happen or this type of crime will increase...
So this is how Engadget gets stuff for the giveaways...
Do I predict the next back to school giveaway include a macbook pro, ipod, and iphone?
Bet Apple wish they'd never invented MagSafe...
Wow... Imagine that. Robbing a store and getting away with nothing of value.
But the goods have monetary worth anyway, though you might think that apple is crap.
LAWL LAWL LAWL LOL HAHAHA
OMFG THATS FUNNY. DO YOU GUYS GET IT? HE IS SAYING THAT APPLE COMPUTERS DONT WORTH ANYTHING SO TEH THEIVES ARE STUPID!
imagine their surprise when they find out no one on ebay would want to buy those apple pieces of crap for anything more than a few dollars. i mean its not like apple holds 90% of the market share for computers over a 1000 dollars or anything. oh wait.
@mills
I would have to agree, I'm sure they could sell those thing fast behind a starbucks or some college campus in mins.
Not like this will be one block in apple's janga tower that will make it fall over.
@Mills
jeez man. it's just joke. kinda like your's but better
The mac pros probably all have snow leopard installed on them, anyone buying them will probably want to throw it in the trash after messing with that bugfest. Apple say hello your version of Vista.
Yeah, imagine their surprise to find out Apple doesn't have really anything close to 90% of market share.
Research, my friend. Try it.
@zen
... are you... you did see mills said that after his caps long spew?
@ zen
Research my friend, try it.
http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624
It could mean they're better, it could me they're just over-priced and have good marketing...whatever.
@Tony
Excluding on-line sales and corporate purchases. It's not 91% overall although the percentage will be high given the ASP of Macs compared to Windows OEMs.
@PG
I'm extraordinarily elated to see a PC with zero experience using Snow Leopard is willing to come forward and tell us all about the completely true 'bugs' in 10.6.
/Sarcasm
You have no idea what you're talking about, so please crawl into a hole (may I suggest the YouTube comment section?) and perish.
They should have waited for the new camera iPod touches coming next week at the very least.
sure it is of value. You can sell even stolen macs. Yes Apple know the serial numbers of the machines but guess what? You can't really track a machine through a serial number. If one day a lucky buyer brings a computer in an apple store they might be lucky enough to catch a thief or two. Although I highly doubt that. Anyway, Apple Stores are insured and Apple lost nothing.
@Zen, do these theives look like they give a fuck about Market Share or Fanboyism?
@Argot
Macs have the best resell value among all computer brands in the market.
Maybe they should have stolen Dells? Yeah, that's how you make the big bucks
/sarcasm
I love this comment! You rock man, nothing of value so sad but so true!
They probally robbed them since theoretically they are worth about 2-600 dollars for the laptops and they were so outraged that they cost 2000! Theres my motivation! :) So by stealing them they reduce them to street value.
As always you stay classy san diego, I'm Ron Burgundy?
Who put a question mark on the teleprompter?
HAHAHAHAHAHA, Its fun right ?
awesome totally awesome
...until your house gets broken into tonight by the same robbers.
Or they knock off a store where the security guard isn't busy tacking a crap and they end up hurting or killing someone. The longer criminals are at it, the higher the chance of escalation.
I dont want to imagine someone tacking a shit... that would be so messy.
Seriously, maybe one of those stuffed animal slings for it but a tack?
Those criminals sure are savvy.
*nods head* Indeed.
LOL "criminal Pros"........... one was wearing a red sweater the other 2 a black and they call them pros...
It's called bum rush, more people you have the greater chances of pulling it off, like gone in 31 second style. Lol.