Video: crooks clean out New Jersey Apple store in 31 impressive seconds
And you thought making off with 39 iPods in 15 seconds was something to behold. After studying said crooks in Utah, a trained team of larcenists headed over to Apple's Sagemore location in Marlton, New Jersey in order to one-up the duo by snagging even more goods in under a minute. As the surveillance shows, a single blunt object decimated the iconic glass doorway and enabled five hyped-up thieves to enter, snag 23 MacBook Pros, 14 iPhones and 9 iPod touches, and head for the hills -- all in just 31 seconds. Look, we aren't trying to glamorize crime or anything, but this is the stuff GTA heists are made of. Head on past the break for a look at the video, and please, don't try to replicate this at your nearest Apple store (without wearing a head-mounted camcorder and hooking us up with the footage, of course).
[Via TUAW, thanks Mike]
[Via TUAW, thanks Mike]
























Why on earth is it called 'Action News'?
Is that supposed to make people watch more news like it is some sort of movie?
I dread to think the kind of person that buys that load of toss.
because this is a hardcore action packed news report.
who the hell wants to watch boring news about taxes, health reforms and international diplomacy.
/sarcasm
Action News is planning a merger with Mythbusters.
Next on the 8 o'clock news, EXPLOSION!
I know this is the internet, but come on, atleast try.
That was meant to be a reply to silvio.
Curse this stone age comment system.
bizarre that the laptops are not secured in place using a security cable device (I assume that is still on modern laptops?)
Holy cow. That plac e was *cleaned out*!! Poor Macs... :(
But that video is waaaaaaaaaaaaaaayyyyyyyyyyyy over-dramatised!! Honestly!?
"scooped up merchandise like a holiday shopping spree"
"the spectacular smash and grab. The scene, Apple computer store."
"like pros they bring it shattering down with one strike"
"precision timing"
"skilled practice"
SRSLY??!??!??!?!?
Wow, are all US TV news so unprofessional?
Not all... but yeah, the majority are pretty much, especially in Jersey.
lol, action news, action camera, that's the most sensationalistic news report i have ever seen
nice robbery too.
Head to New Jersey Craigslist for lots of Apple bargains!
Sweet!!
If there was no tomorrow, I wouldn't be cleaning any house.
let me guess it was paul a chapel or how ever you spell dicks name.
Is all US news this over the top or is it just ABC?
Also Kensington locks?
They're ALL over the top.
I hate watching network news in the states... it's different EVERYWHERE else.
I just listen to public radio, at some times BBC's on, and it's better than most other types of news coverage.
It really depends on the market. This is an extreme. I'm from a larger market and there are two dinosaurs left that still try to go for the gravitas and all of that. They've both long been relegated to being field reporters and are not anchors. I've noticed smaller markets often have a lot of stories that make me go WTF? since there is no way they would be covered in larger markets and are nearly silly. If they are covered in larger markets there is less time given to them and it is carried with a lighter tone. There are few places and few stations that would cover a robbery the way that was done in this video.
if it helps them find them crooks, they had a darker shade of skin, judging from the video.
From the guy who doesn't think learning Chinese is useful - can't even write English!
"decimated"
So they what - took 10% of the glass?
Smashed 10% of the glass door...?
Pathetic.
Um, one of the definitions of "decimate" is "to cause great destruction or harm to." (Thanks Merriam-Webster, http://www.merriam-webster.com/dictionary/decimated). Perhaps you should use a dictionary before you tell someone they are using English improperly.
Too bad it's the display units, if they just went behind the door, they'd find wall to wall shelves of iPhones for the picking. The display units do have mobile me activated.
i am probably going to pass this store on my way to work today cuz i live right next to it. Thats crazy i dont know how these people do this kind of stuff. 23 macbook pros?! damn thas alot of money right there. i hope these guys get caught. i dont want them robbing no more apple stores. atleast not ones near me...
Unlike when a consumer gets their ipod stolen or lost, you can bet that Apple is going to track these serial numbers through iTunes.
They're bastards for not doing so for us. I hope they don't find them.
Do you honestly think the thieves are hooking the iPhones up to iTunes before selling them on eBay or in a back alley? The thieves don't care that the merchandise can be tracked, they just care that it won't be tracked until after they've sold it all.
I don't think I can try this at my local Apple store, that IS my local apple store. I didn't know we had such skilled thieves in my area.
Good thing Apple put Magsafe on these. Never realized how easy it would be to just run with one plugged into the wall.
that's my apple store... that really does suck
apple mac's are too light lol
LOL @ the security guard that walks in right after it happened. Dude was like "wtf?!...OH SHIT!"
It is a very sad world that people are happy about 5 "colored" men robbing a store just because its Apple. Get your morals in order Engadget readers.
Yes, sir.
Lets see how many Microsoft stores get broken into....
Magsafe adapters are even helpful for those times you want grab & go.
Rather than selling the goods, they should use them to open their own startup company. Then, in a strange twist of fate, they can come back to buy out apple in late 2019.
Steve Jobs...angry.
Steve Jobs...SMASH!!!
Im loving the commentators voice on the video
it was only missing 'THIS IS AWESOME!!!'
sounds like a microsoft fanboy to me!
So wait... maybe im missing something... but the story seems to go, that somewhere in that video, the 5 kids flashed what appeared to be a gun, and in this situation, the hired "security guard" was supposed to run away and hide in the event of an "armed" robbery and then run back after they were gone?
Or is he a guard for the entire mall... and he just wasn't at the Apple store at this time? But then how would the kids have showed him what appeared to be a gun? Would he not have a gun too? Im just lost at the purpose of the security guard if they could not have at least slowed them down...
Most mall security guards are just there to deter casual thieves and vandals. He doesn't get paid enough to put his life on the line for Apple's merchandise.
this is true...I am a security officer and the vast majority of security in the USA does not carry firearms
This isn't like secret service, where you'll jump in front of a bullet for the pres...when the going gets tough, the tough get going :P
It's not an indoor mall, it's an outdoor shopping complex. I know because I live right down the street from it.
btw, Action News rocks
Thats only Apples.
They were "savvy enough to wear masks, knowing there would be surveillance cameras all over the place." Well no shit, it's a shopping mall! Obviously they knew there'd be cameras!
not to mention the high probability that they wanted to show off...which wouldn't have been easy w/o cameras
its only a matter of time before someone makes an iphone app for this...i am sure it will allow you only the most die hard ilovers to be able to capture the thieves that betrayed their most precious idols...
can't believe nothing was locked in place, that's just silly. i hope they are caught and forced to put everything back in place in 31 seconds, and if they can't...to the grave...or apple jail
and it turns out those were not masks they were wearing. it was an augmented reality iphone app they created that only when viewed through a crapple store camera would it appear to be a disguised face
ACTION NEWS 6's Dann Cuellar LIVE at the APPLE STORE on ACTION CAM!
ah local news...
This will never happen with the new, and soon to fail, Microsoft "me too" Store. If one of the perps happen to suggest looking into a Microsoft "me too" store, the surveillance video with enabled audio would capture the uncontrolled laughter from the perpetrators partners. With the following slap to the back of the head from each one to the idiot for bringing up such a ridiculous idea.
So this would be called Brand Identity Theft?
Anyone that says that apple gear has no value is someone that just can't afford a Mac. Just keep telling yourself that your $200 dollar acer one does everything you need.
On the other side, how can we stop racism in America if black dudes keep popping up in videos like this?
They complain about racism, I say stop doing things like this, go to school and get a decent job. Robbing stores, playing basket ball and pointing your gun sideways will only take you to jail.
uhu yeh!
what cost more bulletproof glass or 23 MacBook Pros, 14 iPhones and 9 iPod touches
LOLz, those batteries better be fully charged since i didn't see anyone grab some extra power adapters.
When I grow up, I want to be just like these intelligent beings robbing the store. Such hard-working, fine role-models.
Either that or an over-dramatic news presenter. That's the life for me.