The marketing campaign is horrible, really... Its like they hired the exact same marketing company that made the Dreamcast "It's thinking" campaign back in 1999.
a) Teenage males who like first person shooter video games. b) Verizon sales executives trying to get the team pumped for the holiday season c) Android fanboys
I think they will need to change the tone if they want it to resonate with a broader audience.
Actually, it's been commented on before, but this is another way this ad campaign follows the style of the "Genesis Does, Nintendon't" ads. IIRC, Sega's ads of the time were far more aggressive than Nintendo's, and it garnered a lot of buzz for being different.
And yeah, the ads are not going to be everyone's cup of tea (if you just took the picture above of the Droid screencap as is, it looks like a direct-to-video special - YOUR PHONE IS POSSESSED BY DEMONS), but ads reflect the initial push of the market they're targeting. They're clearly marketing themselves as the other side of the iPhone's coin, and once they feel they've received a strong enough percentage of that demographic, they'll move to the next point from there.
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I'm really liking this advertising. It's not that happy, folk crap Apple puts out for their stuff.
But c'mon, the iMapussy advertising is just genius..
The marketing campaign is horrible, really... Its like they hired the exact same marketing company that made the Dreamcast "It's thinking" campaign back in 1999.
The menacing and dark tone will appeal to:
a) Teenage males who like first person shooter video games.
b) Verizon sales executives trying to get the team pumped for the holiday season
c) Android fanboys
I think they will need to change the tone if they want it to resonate with a broader audience.
Actually, it's been commented on before, but this is another way this ad campaign follows the style of the "Genesis Does, Nintendon't" ads. IIRC, Sega's ads of the time were far more aggressive than Nintendo's, and it garnered a lot of buzz for being different.
And yeah, the ads are not going to be everyone's cup of tea (if you just took the picture above of the Droid screencap as is, it looks like a direct-to-video special - YOUR PHONE IS POSSESSED BY DEMONS), but ads reflect the initial push of the market they're targeting. They're clearly marketing themselves as the other side of the iPhone's coin, and once they feel they've received a strong enough percentage of that demographic, they'll move to the next point from there.