When Nokia talks about the future it's generally a good idea to pay attention. After all, even with
diminishing market share, a split
Maemo and
Symbian smartphone strategy, and
less than stellar financials, the company remains the world's leading supplier of handsets with a proven ability to innovate. So take notice when Nokia's head of corporate strategy, Heikki Norta, describes what life will be like in 2015 in a video littered with high-tech devices driven by finger-based UIs. Of course, five years is generally only enough time for the nascent technologies we see today to mature enough for mass market acceptance -- in other words, readers of
Engadget won't find anything mind-blowing in a presentation laced with liberal doses of
augmented reality, pervasive
connectivity,
dual-display clamshells, and as always:
micro projectors and
laser keyboards. Beyond hardware and software, Nokia sees itself at the heart of a global network aggregating data from hundreds of millions of intelligent devices for an unprecedented level of knowledge sharing that enables services such as highly
localized traffic reports and
weather trends. Fun stuff and certainly worth a few minutes to ponder on your own. Still, it's difficult to get too excited by the vision from a company that was not only
totally caught off guard by consumer trends at the margin-rich (read: money making) end of its devices portfolio, but also
so slow to respond in any meaningful way.
posted November 11th 2009 7:15AM
2015 will be too late for all this - some companies are fulfilling Nokia's vision TODAY!
Will Nokia still have any market share left in 2015?
In terms of profitability Apple have just passed them.
C.
omg !!.. this seems like the Works of "big Brother" O.0
nokia is evil ! lol
I can´t understand such a hostility against Nokia... It remains the biggest mobile phone manufacture in the world and the most innovative with such a wide portfolio. Great and free services. Good phones! I suggest you to take a look to the N900, X6 and the N97 v2.0... They´re superb phones with very good hardware and very complete software. Apple or others won´t be able to compete in the future... In every big company there are tough and more nagative moments. You just have to understand how enormous and how wide "know how" they have in many services. Even the new Nokia 3G netbook is superb... Be fair please!
I´m starting to find quite childish and amateur this articles published at Engadget website.
Reply
"I can´t understand such a hostility against Nokia... It remains the biggest mobile phone manufacture in the world and the most innovative with such a wide portfolio."
There is such hostility against Nokia precisely because they ARE the biggest in the world, and with the widest portfolio; they practically created, and thereby OWNED, the smartphone space, and it was theirs to drive as they wished. Based on what they've done recently, and continue to do, you could hardly call them the most innovative, unless you mean innovating ways to lose market share and get left behind.
The best Nokia handsets are always top-of-the-line as phones, but as handheld computers they inevitably leave a great deal lacking. Nokia insists (if anything too loudly) on referring to their smartphones only as handheld computers, but insistence alone doesn't make it so. Each $600 handset generates tons of interest, excitement, and pre-sales; only to have its shortcomings as a computer revealed in use. Nokia then responds to this by creating yet another $600 handset, half-baked despite its expense, and the cycle repeats. Meanwhile the PC Suite is a confused mishmash of mismatched offerings that serve no purpose better than showing what kind of siloed thinking it is that must prevail at Nokia headquarters. The company doesn't seem to get software, nor its integration with hardware. It doesn't seem to get services. It doesn't seem to get people's desire to buy something that works as advertised, and that can be upgraded in future.
What company does seem to get the handheld computer side of things, software and services and their integration with hardware, ease of use and value and upgradeability? I don't have to tell you, you know who it is.
Now what has Nokia done to deserve your hate, Engadget. Every time a article is about Nokia, you can see the hate in a second. I don't know why, but it doesn't affect my opinion about Nokia, it just
....increases my hate for Apple. Why the fuck my comment was posted before I pressed the key?