Publicly, at least, The New York Times has seemed perfectly kosher
with the way things are moving in the newspaper industry. Rather than freaking out and wondering why they didn't make the move to digital earlier, it's apparently looking to push the digital distribution of its content via discounts and partnerships with hardware providers. In a rather unique and unprecedented move, the paper has today announced that prospective readers can receive $100 off of a Samsung Go netbook
if they subscribe to Times Reader 2.0 for a year. The machine will come pre-loaded with the Adobe AIR
-based application -- which pushes published content to one's machine on the double -- and will be sold exclusively through J&R Music and Computer World. Of course, NYT wants $179.40 for a one-year sub, so the deal's not exactly awesome or anything, but the offer stands for first-time subscribers until March 2010 if you're interested.