It looks as if we're still waiting patiently for color e-ink to become a reality (at least in a mass produced shipping product), but if you're kosher with low-energy consumption LCDs, Paradigm Shift has the ticket. Similar to Sungale's Cyberus ID700WTA, the outfit's 5-inch EER-051 and 7-inch EER-071WF are both e-readers with color, but neither boast e-ink displays. The former includes 1GB of built-in memory, an SD expansion slot, an integrated MP3 player and support for just about any kind of ebook file (non-encrypted EPUB included). The latter steps up to 2GB of memory, and thanks to the Windows CE operating system, it'll also handle Office files and the like when it's not flipping text. Both devices are expected to ship in February through Delstar here in the States, with the 5-incher available in a rainbow's worth of hues for $149.95 and the big boy in black or white for $50 more. The full release is after the break.
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Paradigm Shift intros 5- and 7-inch readers with color displays

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Paradigm Shift Sourcing and Manufacturing Co. LTD Bows 5" and 7" Color E-Book Reader Series

CES 2010 January 7th, 2010: Las Vegas, Nevada: Paradigm Shift expands its cutting edge Techno-Gadget Line with two FULL COLOR LCD e-Book Readers.


EER-051: Unlike most e-readers on the market, the 5" EER-051 features full color TFT high resolution display with enhanced contrast panel designed for ease of reading and long battery life. It also features a full gamut e-book format compatibility, including: ANSI , UNICODE TXT ,DOC,PDF,HTML,FB2 ,PDB, EPUB (non DRM encrypted). In addition the EER-051 is an Mp3 player and photo viewer and has 1GB built in memory plus an SD card memory expansion slot. MSRP: $149.95

EER-071WF: Step up model EER-071WF, features a 7" full color TFT high resolution display with enhanced contrast panel designed for ease of reading and long battery life; plus adds Windows CE OS, a full touch screen interface and integrated WIFI. It also includes the a full gamut e-book format compatibility, including: ANSI , UNICODE TXT ,DOC,PDF,HTML,FB2 ,PDB , EPUB (non DRM and OPTIONALLY, DRM encrypted). In addition the EER-07WF is a full UMPC/ Tablet PC with Windows CE OS offering software support for Word Documents, Excel Files, and PDF reader plus such features as an Mp3 and MP4 player, and a photo viewer. Additionally, there is Flash Video player for You Tube and E-Buddy for cross-platform instant messaging. It also includes 2GB internal memory, plus a T-Flash memory expansion slot. MSRP: $199.95

5" Units will be available in white, pastel blue, pastel periwinkle, pastel pink, black and silver case colors and the 7" will be available in black and white case colors. Both begin shipping the end of February, 2010.

Units will be available in the USA through US sole distributor Delstar Electronics at major retailers everywhere.

Paradigm Shift is seeking OEM brand/ distributors in Europe and South America