Say hello to Qriocity, Sony's first step toward building an Online Service to rival iTunes, Netflix and anything else that makes money by selling you downloadable content. Headed to your nearest XMB in February and getting a dedicated remote control button on Sony's future TV sets, this service will allow you to stream movies in SD or HD, and Sony Insider reports that with a strong web connection you'll be able to get a solid 720p output. A large roster of film publishers have been recruited, while Sony promises "hundreds" of films will be available at Qriocity's launch. Come past the break to scope out the UI.


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