LG's X300 ad strikes an amazingly familar tone
By Donald Melanson 
posted January 20th 2010 12:47AM
posted January 20th 2010 12:47AM
LG's X300 laptop may have largely avoided comparisons to a certain other thin-and-light when it was announced at CES earlier this month, but it looks like LG is intent on driving that point home regardless. As you can see for yourself in the promo video after the break, not only has LG carried on the oft-imitated manila envelope motif, but it tops things off with a just slightly off "la la la" refrain for good measure. All of which might have earned LG a few points for boldness if this were a parody ad released a few years ago but, sadly, this is 2010, and this ad is all too real.
[Thanks, Muller]
[Thanks, Muller]
i hate copy cats
@duy817 Imitation is the sincerest form of flattery, of course at Apple they go by the philosophy "Good artists create, Great Artists Steal"
and LG did a great job with this one... It actually looks like it is thinner than the MacBook Air.
@AlaskanHandyman according to the tech specs it is actually thinner then the MacBook Air by 2mm.
@duy817
if you notice, I believe the ad is actually supposed to be showing the dude pulling a macbook air out, and then the lg comp is coming out of that when he shakes it.
They didn't do it very well
@duy817
Its not imitated. They are just....heavily inspired
@duy817 Hey guys, this is a parody, not a copy. "Subtle" difference there.
@duy817
Sony was the first company to come out with a thin laptop that could fit in a manila envelope. In fact, it was thinner than the Mac Air, and it came out a year or two before it.
@Atkins The thin Sony laptop that came out a few years before the Macbook air (and bested its thinness) was the X505, todays' version of the X505 is the Vaio X Series.
@Atkins
I think Yoda was talking about type T or G.
And it's not so surprise to hear since both of them might be made lab in Taiwan. I mean, don't you really believe that apple have capability to develop the hardware, right ?
@duy817 Other specifications include a 1.3 megapixel web camera, a built in 3G modem, WiFi, and a two cell battery which is reported to give an impressive seven hours of usage.
The LG X300 comes with LG’s Smart Pack software which is designed to synchronize your smartphone to the netbook via Bluetooth, which means you can read and reply to your text message directly from the netbook.
More details: http://bit.ly/lg-x300-details
@turu
aa ok, Lux guy is correct. X505 is the one.
and both of them(X505 was in 2004, TypeT was in 2007) were sold on the market before apple release Macbook air (2008). This kind of concept about ultra thin laptop has exited far before Jobs cam up with it.
@Atkins
I found good video about X505 on youtube. so you can see it by your eyes. I was bit impressed actually by the fact it's already on the market in 2004.
http://www.youtube.com/watch?v=djxLKQQEf34&fmt=18
@turu
yeah, but how can you type on that keyboard... they obviously couldnt land it higher because of the components underneath ( in the upper part) so they compromised.
@AlaskanHandyman You related to Sarah Palin by any chance? Sounds like the kind of thing she would say.
@BogdanGC
dunno. I'm not owner of this kind of ultra thin laptop. But it seems to me not x505 specific issue due to the fact that keyboard on air and 505 looks very similar. I thought that kind of keyboard is originally from apple, but it is actually not ???
@duy817 so you don't like Apple ...
@duy817 I think they allllll owe Digital Computers some gratitude:
http://www.youtube.com/watch?v=m1Y4WxBwAmU
@sopafly
LOL.
@AlaskanHandyman
I always thought that quote meant to "steal" something, to make it your own. Unlike copying which makes it blatantly obvious where you took it from.
@duy817 : what about laser cats?
@duy817
i hate copy cats
@turu
No Sony has long been known as the creators of the Chiclet style keyboard. Apple just made it famous (they do that with most of their products).
@turu pretty sure no one here said Jobs/Apple invented the thin and light computer... Just pointing out the obvious similarities between the 2 commercials.
@duy817
These are getting so thin I bet they pull it out of a jewel case in the next advert.
They have obviously done it on purpose, idiots.
So if it takes this long for LG to copy the Macbook Air, how long do you think it'll take for the LG-ized version of the iTablet? 2013?
they didn't..
they wouldn't..
but..why would they?
@glenskey You guys aren't getting it...
This ad is Mocking apple's MBA.
I didn't get it at first, either- bad quality, etc.
But this is how it goes-
envelope.
MBA-sized notebook
slip- a small notebook comes out of what turns out to be a case.
Thus implying that LG's notebook is slimmer than the MBA.
Get it?
They're not pulling THEIR laptop out of the envelope.
they're pulling what looks like a MBP- but it's a case for the actual laptop, thus showing that their laptop is thinner.
I don't know how I can put it into other words.
@Von32
DUDE! You posted that same thing twice! Not cool!
@MastrCake
I rarely comment- ever since the commenting system changed. I wish I could edit and delete but I guess I can't..?
meh. :/
grab a mod or.. something
@Von32
but why does the thing they pull out of the envelope have rubber feet if it's a case
@chill
to make it more MBA-like. -_-'
@Von32 I read your comment, watched the video again and you know what.... it still sucked
@glenskey Exactly. Not that concept of a new thin and light laptop isn't bad, it's just this concept of the whole ad. (Personally, the macbook air has been pretty silent since it's introduction other than specs…)
THey actually had me at "Oh, haha haha, that's funny" until the voice at the end ruined it. Basically, they're redoing a 2 year ad that was seldom run anyway, and one that no one remembered, but geeks. It's thin, and I get the point, but as a comparison to the MBA ad, it doesn't show that it's specifically thinner, just "amazing" … I mean, watching both ads you can't exactly just measure size like that, except the MBA ad ends with "world's thinnest notebook." Also, beside the point, but the LG ad goes to fast.
@cycomachead Ok, after watching it 5 times, I see what you mean about the case, which does seem smaller, but really doesn't mean anything about overall thinness. The final shot doesn't look much different to compare things.
@Von32
If it had been me... I would have made the case open up just like a laptop, so when the guy opened it we would be expecting the MBA screen, etc. Instead he would just pull out the new laptop (like those cool Russian? toys) and shove the case off the desk for a grand finale.
I can't defend LG on this one...yikes
that's pathetic.
wow, this really is a shameless ripoff of all the other windows 7 pc ads - i mean that windows logo intro ripoff makes me sick.
@humanerror As von has said, if you look closely, the MSI slips out of a fake MPA. Its waaaay to subtle though, and the fact is, the MBA looks far better than this netbook.
Can Apple sue for this?
@thenebula They could probably do better by ending their contract with LG somehow.
@thenebula
They won't.
Apple suing them is undoubtedly part of the idea behind it. Make boring copycat ad - half the people seeing it won't remember the MBA ads anyway. Then, hit the jackpot when Apple sues you and you get insane media coverage all over the planet.
So yeah Apple will be pissed off but not doing anything.
i mean c'mon.. come up with something original for a change.. the notebook and the ad they're both copy cats.
@duy817 Try viewing the video again but frame-by-frame, maybe you'll get it this time...
Did LG's marketing team really think this was a good idea?
@Edobe
Really?
What the hell is wrong with you thin-skinned sissy geeks?
This is a parody, recalling Apple's ad. If half of you weren't so far up Apple's ass, you would have picked that up instead of acting "offended", and coming up with bullshit posts about Apple needing to sue!
Some of you Apple fanatics are worse than Scientology followers.
@LAY
These apple twits never pay attention to anything. Owning a Apple product means you never have to pay attention, Steve Jobs will pay attention for you.
Someone actually got paid to make this? I have seen parodies on YouTube that are better than this ad. It's like seeing someone still wearing a fanny pack, you feel sorry for them.