Just like clockwork, here's Ricoh -- six months after its last CX series refresh
-- with a new superzoom point-and-shooter to tempt us into breaking open those piggy banks. The package on offer is compelling: there's a new 10 megapixel back-illuminated
CMOS sensor, an enhanced noise reduction algorithm borrowed from the GR Digital III
, and a 3-inch 920k-dot LCD, while the 10.7x optical zoom lens (28-300mm in 35mm equivalence) is carried over from the CX2. 720p video recording -- fast becoming a standard feature in compact cameras -- is present and accounted for, with recording in 16:9 ratio available to the ubiquitous Motion JPEG format. The CX3 is arriving this month, with early prices of AU$499 ($441 in US currency) matching the cost of the current generation.