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Motorola to roll out revised plan, schism not so clear-cut anymore

Ross Miller
02.10.10
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Remember Motorola's decision to pause the sale of its largest division? Change of plans again, folks. According to The Wall Street Journal, the company's getting ready to reveal a new initiative, whereby it still sells its wireless networking business, but the set-top box and core handset business would instead be spun off into a new, publicly-traded company. That'd invariably leave a pretty small Motorola -- less than one-third its current size in terms of sales, selling primarily public-radio system and bar-code scanners. Would the newly-minted company get a new name, logo, and series of catchy, name-inspired puns? Our guess is it'd retain the Moto name -- why waste such good branding -- but it's not confirmed either way. Plans are still being finalized, but we're watching this closely.

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