Target launches first scannable mobile coupon program, frugalistas going wild
Target's announced it is launching a scannable mobile coupon program -- the first of its kind. The opt-in program will provides Target shoppers with a customized webpage on their mobile phones, with all offers scannable at checkout via a single barcode. Target's no stranger to innovative marketing -- its gift cards are well known for their cute, gadgety ways -- and while this new program is essentially a text message driven sale (meaning it could quickly become a mere annoyance), anything that minimizes our interactions with fellow humans gets our stamp of approval, so the ability to scan your own barcode at the register? Thumbs up. The full press release is after the break.
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Target Launches First-Ever Scannable Mobile Coupon Program
MINNEAPOLIS--(BUSINESS WIRE)--Target is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout.
"At Target, we know that mobile phones are an integral part of our guests' lives, and mobile coupons are just another way we're providing convenient, on-the-go shopping solutions"
"At Target, we know that mobile phones are an integral part of our guests' lives, and mobile coupons are just another way we're providing convenient, on-the-go shopping solutions," said Steve Eastman, president of Target.com.
Guests can opt-in to the program on their PC at Target.com/mobile, on their phone at m.target.com or by texting COUPONS to 827438 (TARGET). After opt-in, guests receive a text message with a link to a mobile Web page that contains multiple offers, all accessible through a single barcode. Offers are single use and expire on the date listed.
Target's point-of-sale scanning technology makes mobile coupons possible, and Target is the first major retailer with the ability to scan mobile barcodes in all of its stores. A leader in mobile retail, Target continues to offer innovative mobile solutions for guests. In addition to using the new mobile coupons, Target guests can access their Target Mobile GiftCards, view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of great deals – all via their mobile phones.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week. Target Corporation news releases are available at www.target.com. b
