Samsung's AMOLED division is now profitable, expects major smartphone growth in 2010

If you want the dish on what's happening with mobile displays, Lee Woo-Jong, VP for marketing at Samsung Mobile Display, is as good a person to ask as any. The chap has been telling the Reuters Global Technology Summit that his company has finally gone into the black with its AMOLED production line, and that its research projects a 50 percent jump in smartphone shipments in 2010 relative to 2009. This is expected to boost demand, which is already exceeding supply, for high-quality displays. Samsung says shortages might be experienced all the way until next year, but has reiterated its belief that AMOLED is the future with a $2.15 billion investment into expanding its production lines, while also predicting a 30-fold growth in shipments of such displays by 2015. Every handset out there looking like the Wave? We could learn to live with that.

[mdsf Posted May 20th 2010 11:44PM]

At first glance, I thought this was going to be another story about unhappy factory workers.

[stetsonaw Posted May 21st 2010 2:26AM]

Anybody seen the AMOLED music video South Korea had made to promote the tech? By Son Dam Bi & After School

[Kromatik Posted May 21st 2010 12:26PM]

Would be great if Sammysung licensed out the Super AMOLED tech to HTC, Sony Ericcson, Motorolla etc.

[trm2124 Posted May 22nd 2010 6:21PM]

Uhh, the "demand is exceeding supply?" That doesn't make sense. Not unless there is a price ceiling. What do you mean?

[PacoBell Posted Jun 29th 2010 3:50PM]

@trm2124 Huh? It just means they can't manufacture these displays at enough volume to satisfy market demands. What's so hard to understand about that?