If you're looking to get in touch with some styling cues you left behind in the '80s, or perhaps just perform a study on effective product packaging, Tobii Technology would like you to get a load of these. They're called Tobii Glasses, a pair of eye-tracking specs that look a little less obtrusive than some
others we've seen, but despite that are also a bit less practical. These glasses pack a VGA camera, write to a hip-mounted unit with SDHC storage, and rely on IR emitters
that apparently must be scattered about the field of vision that the researcher is looking to study. Those emitters enable very accurate and reliable monitoring of where the research participant is looking, making these possibly an ideal accessory for all you marketing research managers out there.
Update: We got a note from Rasmus Petersson at Tobii Technology indicating that, indeed, the glasses can be used without the IR transmitters -- you just lose some automation when it comes to data aggregation at the end of the study. So, married dudes, look out if your wife buys you a new set of specs for your birthday.
posted June 23rd 2010 3:10PM
Dont look a the boobs...
Dont look a the boobs...
Dont look a the boobs...
CRAP....
@DeFlanko Actually, these glasses are what got the Channel 9-KCAL weather babe her job.
@DeFlanko
Don´t look at the apples!: http://www.youtube.com/tobiieyetracking#p/a/u/1/DNlrFrPeVjw
@LvdB So this is how you aim Gerard Butler's crosshairs in Slayers...
Give me a pair that does 1080p and I'd be sold.
@TechHedz I think you misunderstood the point.
@dardub I did I did. I saw the glasses with the camera and got excited. I was talking about wanting something like this the other day when I ride my bike downtown. I got excited when I saw the camera and glasses but with VGA. Then I read it was for eye tracking purposes and realized I messed up.
Decade bias.
what for? .. hm...
@Michalis The first two things that come to mind are marketing research (mentioned in the article) to see where people are looking, and Locked-in Syndrome patients. A simpler, smaller, more stylish device that enables communication with the eyes would be a great tool.
a company called applied science laboratories(www.asleyetracking.com) actually has had one of these out for about 2-3 years now. tobii just made theirs look cooler
FPS?
@moganlurphy 30 fps
Check this out: eye tracking iPad using these Tobii Glasses! http://www.youtube.com/tobiieyetracking#p/a/u/0/iqSh6Hkwo_4
motion sickness, here i come
Hmmm.... I'm seeing two flaws. One, it doesn't mention that i can feed directly into a processing device, only memory storage. Two, I'm betting that the only way it can do range-finding is with an IR setup to map two (maybe not even then?).
Still, very cool.