You've heard of this Love Plus thing, right? This Nintendo DS-based "dating simulator" is apparently a big deal in Japan, giving Otaku the opportunity to chat up (and kiss) girls the only way they know how: on a hand-held game console, with a stylus. To promote the latest version of the game (Love Plus +), Konami has developed an Augmented Reality iPhone app that players can take to the coastal city of Atami, allowing them to interact with their virtual girlfriends at any of thirteen romantic spots. One can even book a room at the Ohnoya hotel which, according to Discovery News, offers futon beds and a "barcode panel that allows the men to visualize their girlfriends in a flattering summer kimono." Over 2,000 virtual lotharios visited the resort town during the campaign, which began on July 10 and ends today. Check out the trailer for the game (in Japanese, which doesn't diminish the enjoyment for our English readers one bit) after the break.