Macy's will use VR to let shoppers 'see' furniture in their homes
The updates start rolling out this month.
AR firm Avegant cuts half its workforce and picks new CEO
It's challenging times for the mixed reality startup.
L'Oreal buys an augmented reality beauty app maker
Modiface will make 'digital experiences' for brands like Lancôme and YSL.
Google opens Maps to bring the real world into games
You could see more 'Pokemon Go' style experiences.
YouTube CEO talks misinformation, creators and comments at SXSW
Susan Wojcicki announced plans to use 'information cues' to combat hoaxes.
Snapchat will feature creator-made AR Lenses in its carousel
It will choose creations made using its Lens Studio tool.
PGA Tour AR app puts a golf course on your coffee table
It can display real-time and archival data for up to four players at once, too.
Microsoft’s mad scientists are making AR more tactile
New controllers let you grasp soft objects, play the trombone or use a cane for the blind.
Bose sunglasses hands-on: audio AR makes more sense than you think
Bose's "Hear what you see" tag might not make sense, but the technology does.