A slew of concept / prototype lenses were also encased (including a comically large 500mm f/4 cannon) at Sony's booth, not to mention a few that'll definitely be available from 2011 and 2012. Back at the presser, we were informed that a grand total of ten A-mount (Alpha DSLR compatible) lenses will be on sale by 2012, and it's also considering working with a number of partners in order to develop third-party E-mount lenses for the NEX range. Moreover, a firmware update is slated for mid-October to bring autofocus support to A-mount lenses used on E-mount cameras, aperture control in video mode and customizable keys, while the NEX-VG10 Handycam will see an A-mount lens firmware update in November. Speaking of E-mount cameras, Sony's also developing its own micro flash for use in low(er)-light situations, and considering that it recently grabbed a full 50 percent of the mirrorless market share in Europe, we'd guess it's nowhere near slowing down on the innovation. Smiles all around, right?
Sony's concept box at Photokina: 'Advanced Model' Alpha DSLR, flexible flash, lenses
Sony's Photokina 2010 press conference