After Wal-mart, Best Buy and Amazon jumped on the digital delivery bandwagon it's clearly evident that just offering discs for sale isn't enough, and right on schedule Sears and Kmart are launching Alphaline Entertainment, a new venture created for the sole purpose of selling downloadable movies online. Powered by Sonic's RoxioNow backend just like Best Buy and Blockbuster, it's all very familiar, down to the $3.99 rent / $19.99 new release purchase pricing that we love to hate (with the Blu-ray version often on sale for less, why bother?) with plans to embed the service in a variety of connected Blu-ray players, mobile devices, TVs and more. It doesn't appear that Sonic's sale to Rovi or the addition of DivX to the company's fold has affected the deal at all, but here's hoping they plan on introducing a Blue Light Special pack-in like VUDU or Disc+ to make things a little more appealing.

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Sears and Kmart Team with Sonic to Launch Movie Download Service
RoxioNow-Powered Alphaline Entertainment Service Now Live and
Providing Consumers Instant Access to Movies and TV Shows

Novato, CA (December 28, 2010) - Sonic Solutions® (NASDAQ: SNIC) today announced that RoxioNow™ platform licensee, Sears, has officially launched its online movie download service, Alphaline Entertainment http://alphaline.roxionow.com. The new service enables Sears and Kmart customers to download entertainment online, including new movies on the same day they are released on DVD and Blu-ray Disc. Sonic is working with Sears on a multi-phase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.



Sonic's multi-year agreement with Sears extends the reach of the RoxioNow platform which powers a range of digital services for leading brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios' direct-to-consumer initiatives. Sonic and Sears are teaming to embed the services at a chip level on a growing network of devices including portable media players, Blu-ray Disc players, mobile phones, and high-definition television sets from leading manufacturers.

"Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," said Karen Austin, President of Consumer Electronics for Sears and Kmart. "We'll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics."

"The Sears launch represents an important milestone for Sonic, with another RoxioNow-powered storefront now open for business," said Mark Ely, President of Strategy, Sonic Solutions. "We look forward to continuing to collaborate with Sears and bringing Alphaline Entertainment to consumers through a broad range of connected devices."


The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics. RoxioNow enables storefronts for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios' direct-to-consumer initiatives. The platform allows these companies to participate in the entertainment supply chain, add value to product offerings, and form ongoing relationships with customers. "Powered by RoxioNow™" stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite devices and, through the RoxioNow online entertainment library, access their content at any time, on any RoxioNow-powered device.

About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) enables digital media from Hollywood to Home. For more than two decades, Sonic products, service, and technology brands including Roxio®, RoxioNow™, DivX®, and MainConcept®, have fueled home entertainment, powered rich digital media functionality on a range of platforms for a variety of partners, and inspired unique personal media experiences for hundreds of millions of consumers. Sonic technologies are now combining to deliver a universal platform for Hollywood Studios, retailers, consumer electronics manufacturers, and PC OEMs that provides consumers instant access to premium entertainment from virtually anywhere. Sonic Solutions is headquartered in Marin County, California. Learn more at www.sonic.com.